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13 Ways to Expand Your Blog Post

Learn how to take your blog posts to the next level with these 13 effective strategies for expanding your content and reaching a wider audience.

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Effective content marketing is a long-term strategy, and some companies or individual webmasters usually publish high-quality content consistently over a long period of time. 

However, after a certain amount of time has passed since posting content, it can be difficult to come up with ideas for new blog posts that will resonate with your audience.

do not worry! In this post, we'll cover 30 ways anyone can break through content barriers and come up with new ideas for high-value content that resonates with their audience.


13 Ways to Expand Your Blog Post

1. Check out other industry blogs

What are other bloggers posting? Which topics are useful to them? Research blogs posted for lookalike audiences in the industry, and pay attention to topics that haven't been covered yet.

2. Extend Existing Content

Baidu favors fresh content, that is, content that was recently released or updated. Updating old posts that are already doing well in organic search but are only seeing traffic drop is a great shortcut to increasing organic traffic.

3. Ask the web for ideas

Pay attention to advice from industry colleagues as they will have unique insights into your industry and may be able to identify

4. Follow Influencers

Who are the influencers in the industry? Check what kind of content caught their attention, which could be a blog post or something smaller like a social media update.

5. Learn from real life

92% of consumers want brands to deliver ads that feel like stories, and there’s no story you know better than your own.

6. Share your success

People love to read step-by-step instructions on the road to success, and if your brand (or team member) has been able to achieve near-term success, share it with your audience. If you can, take them on a journey and show the specific steps you need to take to reach your goal.

7. Share your failures

Sharing successes can provide audiences with a roadmap to achieve their own success, sharing failures for much the same purpose, but for the opposite reason. Like success, sharing failure can help humanize the brand.

8. Ask your colleagues what they want to write about

Internal teams can be a great resource for providing content topic ideas or even writing blog posts themselves. Each department has a unique perspective that can bring unique insights.

9. Leverage Blog Comments

Readers who comment on blog posts are the most engaged members of your audience, use them to your advantage. Browse the comments left on posts in the past year or so. Be mindful of any topics that are mentioned multiple times, complex issues that might inspire new posts or unique perspectives that might spark content ideas.

10. Turn FAQs into blog posts

The reason any company should write an FAQ page is that they highlight the questions and issues that most customers ask on a regular basis. So why not take the FAQ page a step further and create a separate blog post for any questions that require longer response times?

11. Use the Keyword Tool to Create Content

Utilize keyword tools such as Baidu Keyword Planner, 5118, Aizen, Webmaster, etc. It is also very useful for keyword research for content creation and SEO purposes.

12. Turn product demos into step-by-step blog posts

Although we've mentioned adding short videos or screenshots to your blog before, it's also possible to turn product demos or other types of "how-to" videos into blog posts.

13. Extract from own research or statistics

Publishing statistics, research, and facts about your industry can be a great way to generate traffic. Content dedicated to lists of useful and current stats can serve as an excellent resource. 

They are a great way to encourage backlinks, as other brands will reference the stats you post on your blog.

Content marketing is a long-term strategy, and a brainstorming process with a defined topic will serve you for many years and keep the content treadmill turning!

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