Today I will share 5 things to keep in mind when editing content on your website.
Rich, great content is the backbone of any website, and the content you post says a lot about who you are as a brand. Original, high-quality content is the way to optimize your website, build your brand, and increase your online revenue.
Creating great content is easier if you're a professional writer. Professional writers have been trained over the years to master different writing techniques and styles. They know how to capture readers' imaginations and keep users hooked.
But what if you're not a writer? What if you're a business owner who understands the importance of content marketing and wants to write? What if you have a hobby that can turn you into a great blogger? Then you need content writing advice to help you go from novice to "no problem."
5 Tips for Editing Your Own Content
Here are some simple but useful tips to help you start your writing journey.
1. research, research, research
The first step in the writing process is much earlier than the actual writing. First, find out what your target audience wants to read, are they looking for more information on how to use your product? Do they want to know the latest trends in the industry? Do they need help in a specific topic niche? Or do they want to add to their already rich knowledge in some way?
Once you have chosen a topic, you can move on to the next stage of research. Depending on the subject and your level of expertise, you may need to do a little or a lot of subject-based research. In some cases, your readers may want to include in-depth content in an article. But in other cases, a short and concise article will suffice.
The next step is to do keyword research. From an SEO perspective, keywords are essential. You can use Google Keyword Planner to understand which keywords are closely related to your topic, and using keywords can increase the chances of your content appearing in search engine results.
2. Come up with a brilliant title
The title of an article is the reader’s first impression of the article’s content, and online audiences are impatient when consuming content. They want more information and interest, and if the headline doesn't catch the eye, chances are you've lost your readers.
Here's an important content writing tip that every beginner should be aware of: Many people try to write sensational headlines that may not even be related to the main content. They just want their viewers to click on the link, which is called "clickbait". If you want to build a long-term readership for your blog, clickbait is absolutely a no-no. It might work once or twice, but slowly, it will lead readers to distrust your site.
3. Pay attention to content structure
People who read online may have shorter attention spans than people who read newspapers or books. On the Internet, something new and different is always just a click away. It's important to keep this mindset in mind when you're writing online.
Divide your content into short paragraphs, each of which should be about 4-5 sentences. Keep sentences short and clear, and be sure to write grammatically correct. Another technique to make content easier to read is to use bullet points, which help readers quickly get to the most important information as they navigate through the article. You can create the same effect with titles and subtitles.
4. Use pictures and videos
Images and videos are one of the most effective ways to drive engagement, and some good examples of content writing include infographics, videos, and even other types of interactive content. People tend to absorb and retain knowledge better if they are presented to them in visual form. So, make sure to use images and other visual content, of course, it has to be highly relevant.
5. Re-edit
When your article is finally finished, your first reaction may be to publish, but please wait.
Once you've finished writing, then go back to the article and reread it. Remove long sentences, remove redundant text, and get rid of irrelevant content. The second edition will be much better than the first draft, and a great content writing tip for beginners is to read your content with a fresh set of eyes, which will bring another perspective to the editing process. Ask a colleague or friend to comment on your article with constructive criticism, and your article will be better.
Writing in any form, in any medium, is not an easy task for beginners. But if you stick to writing regularly and master the techniques above, you'll be creating great content for your company in no time.