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Whether you're running an app (desktop or mobile) or a website, web traffic is critical to measuring the acceptance of these digital offerings by online audiences. On top of that, webmasters and bloggers need more and more traffic every day to maintain their professional grit.
Web traffic is a measure of the number of times people visit a specific website in a specific time period, web traffic is important, high-quality traffic is never a measure of size, but a validation of approval from authorized web traffic sources.
According to research on different search engines, there are 6 sources of web traffic that every webmaster and blogger must understand in order to build quality traffic.
What do you think about "traffic is king"?
The fact that "traffic is king" has been recognized. With the rise of the mobile Internet era, the "channel is king" that traditional companies are proud of is slowly failing. All industries are beginning to realize the importance of "traffic is king".
What does it mean that traffic is king? Everyone knows that traffic is very important. Yes, traffic is the foundation of everything. What exactly does the flow mean? Refers to, attention, attention, a series of behaviors caused by attention, and so on.
In the Internet age, no one is denying traffic. Including, like me who is sharing various experiences, I am also keen on traffic. Whenever I see many people browsing, bookmarking, or following, these are the direct motivations for me to come here to share.
Although we say that traffic is very important, it does not mean that traffic is omnipotent, but it is absolutely impossible to have no traffic. In this fragmented and dazzling era, grabbing the attention of some users is half the success.
Therefore, being able to attract the attention of the audience is already something that must be put on the agenda.
Now, there are too many platforms of choice for users. For merchants, richer products, better services, and better experiences are the standard to win more users.
The home appliance industry has long embarked on the road of transformation, online and offline layout, regional and local layout platform layout, and so on. These are all to provide consumers with more platforms for purchasing and trading.
Many giants in the home appliance industry are also keen to establish their own national e-commerce platforms and so on.
The glorious era of "channel is king" has gradually passed away from us. We must slowly get used to the era of "traffic is king", and do a good job of our own traffic so that more users can pay attention to us and seize more A lot of traffic is used for your own use, and you may find that you have come out on top in this wave of economic transformation.
6 Best Traffic Sources for Your Website
After understanding the common metrics of website traffic, the question that arises is what is the source of website traffic? In the current network, traffic is divided into the 6 Best Traffic Sources for Your Website.
1. Social Traffic
This is a category of traffic from any social media site, social traffic refers to clicks generated on website links posted on social media networks that lead users to a website or web page that meets the user’s needs.
This type of web traffic can be paid or organic. Such web traffic usually comes from social media sites such as Facebook, Twitter, LinkedIn, Instagram, etc.
2. Affiliate Marketing Traffic
Any publisher looking to rank better on search engines should not rely on affiliate marketing traffic, which often comes from unauthorized, and possibly even spam, sources that can accumulate into invalid traffic.
This type of web traffic source can be used if the web administrator has a way to filter invalid traffic from the website.
3. Traffic directly to the website
Different from the first two sources of website traffic, the traffic directly visiting the website refers to the traffic generated by directly opening the browser, entering the website address, or finding the domain name of the website from the favorites without going through any intermediary.
For a website, an important indicator to measure its user experience and user stickiness is the traffic that directly visits the website. For a website with excellent website branding, a well-designed user experience, and careful optimization of user stickiness, the traffic that directly visits the website may account for 5% to 20% of the total traffic.
This is the most common and reliable source of web traffic, although it's hard to come by. This is the amount of web traffic a website generates when a user enters the website's URL in the browser's URL text box and clicks the go button to navigate to the website.
This traffic source requires users to either memorize the URL of the website, install a mobile or desktop application, navigate directly to the website after a click, bookmark the browser, etc.
4. Organic Traffic
Organic traffic refers to website traffic generated from search engine results pages. Organic traffic is another very important source of web traffic because the source of the traffic determines the relevance of a particular web page or website content.
Organic traffic is as important as direct traffic, so it determines the relevance of an entire website and its content, while direct traffic determines how well a website is accepted by the online community.
The digital industry believes that the higher the organic traffic to a website, the higher the value of the content of the website, and the higher the value of the website as a whole.
The higher a website's organic traffic, the higher its expected revenue and the higher the international community's recognition of the niche the website belongs to.
An example of organic traffic is the traffic generated by the result pages of search engines such as Google search engine, Yahoo search engine, etc.
For different types of websites, the traffic brought by search engines accounts for different ratios of the entire website traffic.
For example, for a website that relies on search engine optimization keyword ranking to bring traffic, the traffic brought by search engines may account for 80% to 90% of the entire website.
For search engine optimizers, the traffic brought by search engines means the most direct optimization effect, and it is the monitoring report that needs to be focused on.
For a healthy website, it is most reasonable for search engine sources to account for about 50% of the total traffic. If the search engine share is too small, it means that the website optimization is not in place, there is a problem with website optimization, or there is a problem with keyword selection.
Or there is a problem with keyword ranking, which requires the webmaster to work hard to optimize the website. That is to say, website SEO optimization will be the focus of your next work.
5. External links
The traffic brought by external links refers to the traffic brought by various non-search engine websites to the target website.
The traffic brought by external links generally refers to the traffic generated by visitors actively recommending your website to others, or the traffic generated by the website owner's promotion in other places.
From the perspective of website brand optimization, the traffic brought by external links can generally predict the value of website promotion. For websites with better website promotion, the traffic brought by external links can account for 30% to 50% of the total website traffic.
If the search engine optimizer participates in the construction of external links and promotion of the website, through the analysis of the traffic brought by the external links, we can know the general effect of the website promoter and the construction of external links.
6. Paid traffic
Paid traffic is traffic that is generated from paid sources before the traffic is directed to the website. Paid traffic may be targeted to a specific web page, a portion of a website, or the entire website.
However, paid traffic is not always high-quality traffic unless the traffic is filtered or received from authoritative sites.
Paid traffic is unreliable as it can negatively impact a site's search engine profile.
Additionally, some paid traffic sources also facilitate intrusions, phishing, and link clicks, which all negatively impact the receiving site's performance in search engines.
Paid traffic is any means of buying traffic to a web page or website, which means that you can buy website traffic through search affiliate marketing, SMS marketing, email marketing, search advertising, etc.
The role of traffic monitoring
In general, traffic statistics have the following functional modules:
- Website traffic statistics can accurately count the specific source regions and IP addresses of visitors;
- Website traffic statistics can accurately count how many people are currently online on the website and which pages have been visited;
- Website traffic statistics can accurately count the pages through which visitors search for keywords, and which pages visitors browse;
- The website traffic statistics can accurately count the browser version of the visitor, whether it is IE6/IE7 or Firefox, etc.;
- Website traffic statistics can accurately count website viscosity, repeat customers, return rate, and how many pages have been viewed;
- The website traffic statistics can accurately carry out the time-sharing statistics, daily statistics, monthly statistics, and real-time statistics of the website;
- The website traffic statistics can accurately count what the visitor's operating system is and what the resolution is.
The appealed traffic statistics system functions are supported in mainstream traffic statistics systems. Through the realization of these functions, it is not difficult to see that if search engine optimizers conduct long-term traffic monitoring, they can have the following functions:
- Timely grasp of the effect of website promotion and website optimization to reduce blindness;
- The flow monitoring of e-commerce websites can analyze the effect of various network marketing methods, and provide a basis for formulating and revising network marketing strategies;
- Conduct network marketing diagnosis through website access data analysis, including analysis of the effect of various website promotion activities, diagnosis of website optimization status, etc.
- Understand the behavior of users visiting the website, and provide support to better meet the needs of users, such as advertising;
- Help to understand the access situation of the website and deal with the system load problem in advance;
- Optimize the design and functions of the website according to the monitored information of visiting clients, and further promote the development and progress of the website.
Traffic statistics of small and medium-sized websites are the standard configuration of current websites. The better the effect of search engine optimization, the more traffic should be.
Whether it is the sales of e-commerce websites or the income of online advertisements, the revenue should be higher. This is the most important part of traffic monitoring. important role