Today we will talk about the Difference Between Marketing Automation and CRM.
Marketing is undoubtedly one of the most important departments in a business. While most brands understand and strive to achieve through various marketing methods, the lack of a team system tends to lead to holes in most channels, resulting in lost leads or a lack of repeat sales.
While marketing requires different software for different purposes, the most common include marketing automation and CRM software.
What is Marketing Automation?
This is software for increasing and measuring conversion rates and performing repetitive tasks in the marketing process. As such, it performs tasks such as scheduling and sending email marketing, social media updates, and campaign reports, making these tasks easy to perform and manage.
Marketing automation has become popular recently because of its ability to generate qualified leads, highly optimize campaigns, effectively measure ROI, and improve sales and marketing workflows.
While brands can benefit from personalizing tasks, it's best used for email autoresponders, lead nurturing, and lead generation through predefined customer journeys.
What is customer relationship management?
There is no CRM, which is software for sales management, contact management, interaction with potential and existing customers, and customer relations.
CRM systems are designed to improve customer pricing, pricing strategies, the creation, and maintenance of customer-centric services and products, connect consumers and improve customer targeting through all channels on one platform, just to name a few.
To provide personalized customer profiles, the system records contact information including websites, email addresses, social media profiles, and even phone numbers. These also allow brands to view the consumer journey through the sales process.
Similarities Between Marketing Automation and CRM
- Both help prevent leaks in the sales funnel
Differences between Marketing Automation and CRM
- Definition
Marketing automation refers to software used to increase and measure conversion rates and perform repetitive tasks in the marketing process. CRM, on the other hand, refers to software used for sales management, contact management, interaction with potential and existing customers, and customer relationships.
- Business objectives
While marketing automation performs tasks such as scheduling and sending email marketing, social media updates, and campaign reporting, making these tasks easy to perform and manage, CRM is designed to improve customer pricing, pricing strategies, customer-centric services, and products. Create and maintain, connect consumers and improve customer goals across all channels on one platform.
- User
Marketers use marketing automation, while salespeople use CRM.
Summary of Marketing Automation and CRM
Marketing automation refers to software used to increase and measure conversion rates and perform repetitive tasks in the marketing process, while CRM refers to software used for sales management, contact management, interaction with potential and existing customers, and customer relationships.
While both are effective marketing tools and help prevent leaks in the sales funnel, brands looking to maximize conversions and optimize their sales funnel process should use both.