What is Marketing Automation?
What is customer relationship management?
Similarities Between Marketing Automation and CRM
- Both help prevent leaks in the sales funnel
Differences between Marketing Automation and CRM
Marketing automation refers to software used to increase and measure conversion rates and perform repetitive tasks in the marketing process. CRM, on the other hand, refers to software used for sales management, contact management, interaction with potential and existing customers, and customer relationships.
- Business objectives
While marketing automation performs tasks such as scheduling and sending email marketing, social media updates, and campaign reporting, making these tasks easy to perform and manage, CRM is designed to improve customer pricing, pricing strategies, customer-centric services, and products. Create and maintain, connect consumers and improve customer goals across all channels on one platform.
Marketers use marketing automation, while salespeople use CRM.