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How to Write a Business Plan for Fresh Food Products?

How to Write a Business Plan for Fresh Food Products?

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Today we talk about How to Write a Business Plan for Fresh Food Products? Time is passing, it never stops, and new jobs and new challenges will come. You might as well sit down and write a plan. 

So how do we go about writing a plan? The following is a business plan template collected by answersrates.com for everyone, I hope it will be helpful to everyone.

The business plan should be able to reflect the operator's understanding of the project and grasp of success, and it should highlight the operator's core competitiveness; 

at a minimum, it should reflect how the operator creates his own competitive advantage, how to stand out in the market, and how to strive for greater market share, how to develop and expand. 

"hows" are the persuasive powers that make up a business plan. If there are only long-term goals and expectations and ignore the "how", the business plan will become a "slogan".

How to Write a Business Plan for Fresh Food Products?

1. What is a business plan

  A business plan is written material compiled by a company, enterprise, or project unit in order to achieve investment, financing, and other development goals according to a certain format and content requirements to comprehensively display the company and project status and future development potential to the audience.

  A business plan is a comprehensive project plan whose main purpose is to submit it to investors so that they can judge a business or project so that the business can obtain financing. 

The business plan has a relatively fixed format, and it includes almost all the contents that reflect the investor's interest, from business growth experience, products, and services, marketing, management team, equity structure, organizational personnel, finance, operations to financing plans. 

Only a business plan with detailed content, rich data, a complete system, and exquisite binding can attract investors, let them understand the business operation plan of your project, and make your financing needs a reality. The quality of the business plan is very important for your project. Financing is critical.

  The success rate of companies in international financing is not high. It is not because the project itself is not good or the return on investment is not high, but because the sloppy writing and planning ability of the project party's business plan has disappointed investors. 

The drafting of a business plan is a complex systematic project just like starting a business itself. It is necessary not only to conduct sufficient research on the industry and the market but also to have good writing skills. 

For a developing enterprise, a professional business plan is not only a necessary material for finding investment but also a process for the enterprise to comprehensively consider and reposition its current situation and future development strategy.

  The business plan includes the blueprint and guide for all business activities such as corporate financing, financing, corporate strategic planning, and implementation, and is also the corporate action plan and implementation plan. potential and value, and persuade them to invest in the project.

2. Fresh products business plan

  Between the world of life, if there is a gap between the white horses, it is just a sudden, our work is also constantly updated and iterative, so you might as well sit down and write a plan. 

So how can a plan be formulated to make the most of it? The following is a fresh food products business plan carefully compiled by answersrates.com, for reference only, I hope it can help everyone.

Business Plan for Fresh Food Products 

Chapter 1. Project Investment Overview

1.1 Project name  
Fresh food products distribution platform project
1.2 Brand Profile
The launch of the fresh food distribution platform project has been introduced from the coast and professional distribution. Its fresh food distribution mainly includes specialty seafood, various cold dishes, and various meats, targeting the mass consumer groups. 

The project is positioned on a popular and friendly route, coupled with its convenient and fast services, as well as a variety of restaurant types and reasonable prices, it will surely become a characteristic fresh food distribution platform that consumers love. 

Vegetables are supplied in cooperation with farms, and seafood is imported in bulk from coastal areas and then stored in warehouses. It is initially scheduled to be delivered before 9:00 am and before 4:00 pm every day, and the required ingredients can be ordered through the platform.

  Since fresh vegetables, fruits, seafood, meat, and other products requiring low-temperature freezing and refrigeration storage in the process of warehousing and logistics, and the loss rate is large, these factors have pushed up the cost. 

In recent years, domestic food safety incidents have occurred frequently, and consumers' demand for high-quality and high-safety fresh food has grown rapidly.  

With high-quality products, convenient services, and a good shopping experience, fresh commodities have become an emerging market in the field of online shopping. 

The first-tier e-commerce companies have entered the fresh food market in an all-around way. Later, vertical e-commerce companies have also developed in full swing. 

According to industry insiders, the average gross profit of fresh food is 40%, and the repeat purchase rate of users is high. It is very likely to be the next popular e-commerce category in the next three to five years. 

It can be seen that highlighting the fresh, speed and other keywords as the main signs of the fresh food distribution platform, the project also adds a membership management system and certain marketing and promotion activities. This is a project with high-profit margins and a fast return on investment.

  The fresh food distribution platform project adheres to the tenet of "people-oriented, honest service", and at the same time introduces the concept of the distribution service industry to create a characteristic distribution platform that closely integrates eating habits and needs such as seafood, vegetables, and meat. 

At the same time, the ingredients operated by the company are purchased from regular brand suppliers to ensure the health of various materials.

  At the same time, the construction of the platform and the setting of the physical storefront should be carried out simultaneously, and online and offline sales should be carried out at the same time to improve performance.

1.3 Project business investment opportunities
  Data shows that the total value of agricultural and sideline products entering the circulation field in my country in 20XX was 2 trillion dollars, but only about 1% of agricultural products circulated through e-commerce. 

Domestic fresh food e-commerce is developing rapidly and is moving towards branding. The later it is launched, the greater the chance of losing the market. It is expected that the growth rate of fresh food e-commerce in 20XX and 20XX will be 100% and 75% respectively. 

Data shows that the current scale of fresh food market is close to 1 trillion dollars, while the penetration rate of e-commerce is less than 3%. The fresh food e-commerce market capacity is growing at an annual growth rate of 50%, and it is expected to exceed 100 billion dollars in 20XX.

  • The overall trend of the economy is growing steadily, providing a good environment for the development of the industry
In 20XX, the Engel coefficient of urban households was 32%, and the Engel coefficient of rural households was 36%. It can be seen that more than 1/3 of the consumption of urban and rural households is still food consumption. 

This consumption composition has laid a solid foundation for the development of food consumption. consumption base.

  From the perspective of the main consumption structure, the main structure of consumers is evolving into a family structure, especially a family of three that has gradually become the main body of fresh food consumption. 

At present, fresh food consumption is mainly consumed by two to four people, which represents the future development direction of fresh vegetable consumption, and the distribution and express services with characteristics, speed and nutrition, and health will gradually replace vegetables. functions in places such as markets.

  • The state stimulates domestic demand, promotes employment and industry-related policy support is conducive to the development of the industry
In the long run, with the expansion of opening to the outside world and the sustained, stable and rapid economic growth, the incomes of urban and rural residents will increase and the living standards will continue to improve. 

In recent years, the growth rate of fresh food sales has been higher than that of other industries by more than ten percentage points. It can be said that my country is ushering in a period of great development of fresh food distribution, with huge market potential and very broad prospects.

  In terms of market, urbanization has accelerated, a large number of the rural population has gradually urbanized, and the consumption capacity of the original urban population has gradually increased. 

Chapter 2. The Domestic and Foreign Competition Pattern

2.1 Domestic competition pattern
  The current domestic competition pattern is that the market concentration and market share of fresh food e-commerce are low, and the industry competitiveness is not strong. The entire industry is accelerating the differentiation and combination. 

Large online shopping malls jointly occupy a relatively large market share, and many local fresh food e-commerce companies are booming, but there is no industry leader. 

As a basic demand of consumers, fresh food consumption will surely have more room for growth in the future. In the later stage, more competitors will join it, and the market competition will further intensify.

2.2 Local Competitive Landscape
  At present, there are more than 10 organic agricultural enterprises of a certain scale in the surrounding area, but they are not mature. At present, the e-commerce business plan market is still in the development zone, with few competitors, single means of competition, competitiveness, and small-scale enterprises. 

For example, XX Organic Agriculture is one of the earliest companies that started the whole industry chain of organic ingredients. 

Since 20XX, XX Organic Agriculture has had 5,000 family members and more than 800 corporate members, and the number of members is still increasing at a rate of 2,000 households every year. 

It is understood that XX's "organic vegetables" membership system can sell 80 million a year. It will become a strong competitor for the company's growth in the future.

2.3 Analysis of Competitive Results
  Fresh food is indispensable in the lives of ordinary people in our country, and the market consumption is also huge. With the continuous development of e-commerce, although there are many obstacles to the e-commerce business plan in the fresh e-commerce market, its prospects are very broad, and there is a tendency to replace consumers' habit of buying fresh food. 

The current situation requires fresh e-commerce enterprises to seize their own characteristics, strengthen management, build their own brands, regard development bottlenecks as opportunities for development, make breakthroughs through technical means and marketing strategies, and seek complementary advantages with cooperative enterprises. 

Resource sharing will eventually make it bigger, stronger, and more unique, and create a brilliant development of e-commerce for fresh products.


Chapter 3. Project Construction Content and Implementation Process

3.1 Restaurant scale
  • The total operating area of the distribution platform is about 200 square meters, including warehouses, refrigerators, freezers, and other areas.
  • There are large see-through glass windows along the street;
  • 20 employees;
3.2 Construction address
  The specific location of the fresh food distribution platform project is located in XX City, where the customer is located, and it is initially planned to be located in the area where the local community gathers and has a large flow of people.
3.3 Decoration investment
  The total decoration investment of the platform is calculated at an average of 2,500 dollars per square meter, with a total of 500,000 dollars.
3.4 Renovation schedule
  • Choose a decoration team that has experience in decorating high-end residential buildings.
  • The project will send a special person to supervise the decoration and discuss the design plan with the decoration party at any time.
  • The renovation time is expected to be 2 months, that is, the project will be completed within two months after signing the rental contract.
3.5 Expected opening
  If the fresh food operation platform is implemented as planned in the early stage and the operating funds are in place, the official opening time is set for December 20XX on Christmas Eve.
3.6 Advertising planning
  • One and a half months in advance to carry out the VI image design and opening advertisement planning of the store;
  • Start advertising promotion 1 month in advance;
  • Banner advertisements appear around the restaurant when the renovation starts
  • The opening ceremony plan was planned 10 days in advance
  • Supplier Admission
  • Start to contact the supplier of raw materials for dishes two months before the opening
  • Determine the list of suppliers 1 month before opening
3.8 Procedures
  Before the decoration, various business procedures (industrial and commercial, taxation, urban management, police station, etc.) must be completed before opening.
3.9 Rules and Regulations
  All rules and regulations for restaurant operation must be written one month in advance
  As long as we have a united collective, a strong management team, a unique marketing plan, and continuous innovation in concept, service, environment, time, and efficiency. Continue to create bright spots, the distribution platform will have a hot scene, and through word of mouth, gradually form a brand, and chain the country.

Chapter 4. Project Management and Marketing

4.1 Investor and Introduction
  The fresh food distribution platform project was initiated and constructed by XXX (ID number: XXXXXX). When the project matures and develops into a national chain, a company specializing in this project will be established.
4.2 The composition of the management team and the professional background of the core members
  • The project will be market-oriented with the line management method of the store manager responsibility system.
  • The main responsible person for each department of the project has more than 5 years of corresponding experience in business and operation management.
4.3 Staff recruitment
  • Start recruitment two months in advance
  • Start employee pre-job training one month in advance
  • Start work ten days before opening (cleaning)
4.4 Project Marketing and Promotion
  • Price Strategy
  In order to gain popularity as soon as possible, a short preferential period can be drawn up for market promotion, so as to quickly occupy the market, create hot stores, attract wide attention from the target customer group, and use the consumer psychology of "herd mentality" to gradually introduce innovative services. Selling points to keep the market hot. After the source of customers is stable, the necessary screening will be carried out.

  • Sales Strategy
  Sales steps: On the basis of preliminary research, get a deep understanding of the surrounding customer source market, competitor status, and pay close attention to changes in the market, and determine the market scope centered on the project and within three kilometers in diameter; print promotional materials with pictures and texts, one by one Visit households, communities and some catering shops within the market, establish a full customer source network and customer files, do a good job in customer return visits, close customer group relationships, and build and ensure smooth sales channels; all sales mobilization and the backbone of the Sales training to ensure the implementation of sales strategy for all employees. 

Reasonable division of sales, necessary sales training for grass-roots employees, and inspection and supervision in the sales process to ensure sales effectiveness for all employees; review of the system established during the business period and improve internal management, and employees to carry out all-round three-dimensional training to ensure that hardware and services are more star-like and establish a reputation; clarify sales goals, decompose and implement indicators to people or departments, and establish a long-term sales incentive mechanism.
  • Promotion strategy
  1. At the beginning of the business, set up temporary or fixed booths in office gathering areas, shopping malls, and residential areas.
  2. Pull banners near the storefront and distribute leaflets.
  3. Set up some mass organizations and issue discount cards, which can be discounted for consumption with the card.
  4. Invite local celebrities or government officials to visit, write inscriptions, and take pictures.
  5. Carry out activities of "giving love" and "filial piety" during holidays.
  6. Cooperate with local media during holidays and launch theme activities.
  7. Network publicity, through network group buying network, WeChat or forum, etc. to promote and publicize.
4.4 Project development goals
  This project will build a perfect management team. Combining the principles of modern nutrition and people's pursuit of consumption, we have created more nutritious, healthy, and unique vegetables and seafood. 

This project advocates exquisite, professional, and delicate production technology; thoughtful, perfect, and personalized speed delivery services, based on culture, innovation, and quality, closely follow the future public consumption trends of vegetables, fruits, seafood, meat, and make breakthroughs. Chen frame, continuous innovation.

  In order to reflect and ensure the investment benefits of the project, the fresh food distribution platform project will take the chain model as the road to enterprise development. The project started in the city, and then developed in the whole province. 

After the operation is mature and the product varieties and series are determined, the chain model of direct sales + franchise will be considered to expand the brand value in the entire southwest region, as well as consumers' sense of belonging to the brand. 

Project specific development arrangements:  
  • The project will be completed simultaneously in six months:
  1. Project site determination and decoration
  2. Project brand VI design and registration, project operation financing in place
  3. The first batch of various food planting and breeding bases and suppliers are negotiated and determined;
  4. The platform network and FB platform are built and tested;
  5. Complete the formation of the project core team and the improvement of the internal management system
  6. The project is launched across the board
  • Within three years of project operation, the annual sales will reach more than 5 million.

Chapter V. Project Financial Evaluation

5.1 Funding sources
  The fresh food distribution platform project is expected to have a total start-up investment of 800,000 dollars. Funding methods: social financing.
5.2 Investment Budget
  This project starts with cash investment: take the second-class city's first-class area with an area of 200 square meters and set 20 dining tables for 4 to 6 people as an example, the total investment is 4 million dollars, and the main investment uses:

  Of which: 
  • A rent: 100,000 dollars
  • Decoration: 250,000 dollars
  • Equipment purchase: 200,000 dollars
  • Store transfer fee: 150,000 dollars
  • The initial start-up cost of the project: 20,000 dollars
  • Working capital: 80,000 dollars
5.3 Financial Analysis
  • Net profit margin of sales: 148/756=19.58%
  • Payback period: 0.58 years

Chapter 6. Project Financing and Return Plan

6.1 Analysis of Operating Cost Structure Proportion
  Fundraising method for the fresh food distribution platform project: The project invested a total of 800,000 in cash. Among them, the person in charge of the project construction accounts for 70% of the total shares with investment in product technology, management, and brand. 

It is planned to carry out cash financing of 800,000 dollars and sell 30% of the shares for financing. A single investor can hold a minimum of 1% to a maximum of 20% of the project. 

The minimum investment amount is 100,000 dollars, the maximum is not capped, and the total number of investors does not exceed 5, so as to ensure the scale and good circulation of the project.
6.2 The position and role of the investor in the company's operation and management
  • The investor enjoys the status of a shareholder in the project and performs supervision and audit responsibilities to ensure that the special funds are used exclusively. Receive dividends and other forms of benefit distribution according to the shares held by them;
  • to exercise voting rights in accordance with the shares held by them;
  • Supervise the operation of the project, and make suggestions or inquiries;
  • When the project is terminated or liquidated, participate in the distribution of the remaining property of the company according to the shares held by it;
  • Other rights conferred by laws and administrative regulations;
  • does not have the right to direct management.
  If the franchise chain is launched due to the development of the province in the future, when the reserve funds are insufficient, the project needs to increase the operating funds. 

After consultation and agreement of all shareholders, additional financing can be made in the name of the company, and the loan ratio is divided according to the proportion of shares.
6.3 Total project financing return
  In each financial year, the project will invest 20% of the annual net profit (ie, 300,000 dollars) to expand the investment liquidity or the reserve of rent and rent. 

As the investor who invests in this project, after the official operation period of the project expires one year, 80% of the project's financial net profit, that is, 1.18 million dollars, will be distributed as dividends based on 30% of the shares owned. 

According to the current financial forecast of the project, the investment can get an investment return of 350,000 dollars after one year of project investment. Because the project has a good investment growth rate, the investors who have invested in the project can recover the investment cost in about one year.

  However, with the increase in project income, the financier can also realize the increase of investment return in proportion according to the shares held.
6.4 Investment exit
Investors may withdraw capital when one of the following occurs:
  • Investor requirements.
  • End of project.
  Investors in this project can withdraw their shares to recover their investment and obtain optimal returns when the project is in good operating condition and the number of dividends has already offset the investment cost. 

In addition, shareholders can transfer all or part of their capital contributions to each other. When a shareholder transfers its capital contribution to a person other than a shareholder, it must be approved by more than half of all shareholders. 

The transferred capital contribution is deemed to have agreed to the transfer. With the consent of the shareholders to transfer the capital contribution, under the same conditions, other shareholders have the right of first refusal to purchase the capital contribution.
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