8 Business Plan Examples for College Students Entrepreneurship (2022) -

So do you really know how to make a business plan? The following is a business plan for college students' innovation and entrepreneurship projects business plan example (selected 8) that I have compiled for you, hoping to help everyone.

　　With the expansion of enrollment in colleges and universities across the country and the economic development in recent years, the employment situation of college graduates has become increasingly severe, and the pressure of employment competition has increased. 

College students' self-employment is not a new topic, but college students' self-employment is still a new concept. For a long time, after graduation, college students are often only used to passively seeking jobs and rarely think of taking the initiative to start a business. 

Many graduates will only consider starting a business after they can’t find a satisfactory job, which has led to the formation of the concept of “starting a business without a job”. know.

　　In order to encourage college students to start their own businesses, governments from all walks of life have successively issued a series of policies to support college students' self-employment, which has almost lowered the industry threshold to the lowest level in history. 

Colleges and universities are also actively integrating the resources of internal departments, providing graduates with various forms of entrepreneurship education with rich content, and providing greater support for students who start their own businesses in terms of policies, funds, and projects. 

Under the severe economic situation, college students' self-employment is undoubtedly to win the initiative for their own employment.

2. Purpose of the activity:

This theme salon aims to cultivate the innovative and entrepreneurial awareness of the students in our class who are determined to forge ahead and make progress. 

By holding a salon, we can ignite the dream of innovation and entrepreneurship among students in our class; enhance students' innovation and entrepreneurial passion, and fighting spirit, so that they can truly embark on the road of innovation and entrepreneurship.

3. Salon theme:

　　Entrepreneurship lights up the road of life

　　

4. Salon opening time and place:

　　A classroom on November 22, xx

　　

5. The person in charge of the salon and the main participants;

　　

6. Salon content:

　　Innovation and entrepreneurship are the hope of the nation's take-off. By learning the moving experiences, moving spirits, and lofty ideas of successful people, we can stimulate our own awareness of innovation and entrepreneurship, and contribute to the development of society and the future of our country.

　　

　　Put the innovation and entrepreneurial experience learned on the stage to share, let everyand one have new progress, be a bold, careful and prepared college student, the link is a digestive process, let each member of the class lead. 

In order to gain self-acceptance and appreciation, learn to integrate useful innovation and entrepreneurship information, and enhance self-confidence in innovation and entrepreneurship.

　　

　　

　　The rich and colorful cultural and sports activities not only enrich the cultural life of the students but also cultivate the sentiments of the students and improve the quality of the students. 

Actively organize students to participate in activities, so that students can enjoy and benefit from them so that students can have a real understanding and understanding of entrepreneurship in the entrepreneurship salon. 

Let freshmen set themselves a good position in the university, determine their goals, know that they must use ideals, beliefs, enthusiasm, unity, and hard work, keep pace with the times, be brave in innovation, dare to start a business, and move towards higher and farther goals.

　　Flowers in different poses and expressions speak a thousand words, and every sentence speaks of "beautiful", especially now. With the continuous improvement of people's living standards, the continuous improvement of the quality of life and the pursuit of life. 

Flowers have become an indispensable embellishment in people's lives! Flower consumption has become more and more prosperous in recent years. 

In addition to the pretty appearance of flowers, which makes people pleasing to the eyes and beautifies homes, it can also develop people's imagination. Make people more subtle and tasteful when communicating with each other.

　　In this way, we set up an online campus flower shop with flower delivery as the market entry point, taking into account the long-term market share of the website and the short-term return on capital to seize the market, to meet the theme of individual consumption, and use flowers as a pilot to drive other products. University of Geosciences "Blue Bird Flower Shop" brand advantage of the market. is very feasible.

　　Provide a clear, effective company mission, smooth sales channels, provide products and services as the fundamental, and promote the great development of the flower market. 

Our bluebird will be a lovely messenger, sending wishes and happiness to thousands of households. Create the best living environment for human beings.

　　

3. Business environment and customer analysis　　

"University of Geosciences Blue Bird Flower Shop" website is a vertical website launched by college students for 6.5 million college students, so the target consumers are college students. In addition to the main station of the Wuhan University of Geosciences, this website has branch stations in various universities in Hubei. 

Therefore, the tentative target consumer group focuses on university students in Hubei, and will gradually expand the market in the future. Taking the China University of Geosciences as an example, various types of There are nearly 20,000 students in the school, and there are nearly 200,000 target consumers invested in 8 schools. 

The latest statistics show that there are about 6.5 million college students in the country. After the fact that they will still be loyal customers of the website, the capacity of the target market will be considerable

　　

The company conducts customer analysis focusing on college students in Wuhan, mainly by means of a questionnaire survey (see Appendix 1 for the questionnaire form) and individual interviews. A total of 50 questionnaires were sent out this time, and 37 were returned. 

Due to the limited time, the number of questionnaires is not large, but it still reflects the consumer psychology and needs of consumers to a certain extent:

　　

College students generally do not ask about the price, but from the perspective of online orders, they focus on the mid-range price. In terms of order quantity, they tend to express their feelings, such as most orders 1 (you are my only), 3 (I love you), 19 (love is long and long), 21 (favorite), and so on, Flowers are often ordered by class size on Teacher's Day. 

Packaging generally tends to require gentrification and has a tendency to develop in the direction of personalization. The quality requirements of flowers are relatively strict, such as wilting is not allowed.

　　

　　From the very beginning of website construction, we attach great importance to branding. On the brand packaging, based on detailed market research and bold predictions, the artists adopt a design scheme that combines dynamic and static pages. The visual image and text fonts are carefully planned and strive to be unique and innovative.

　　

　　Jade Bird Online Flower Shop strives to be perfect in terms of raw materials, packaging, services, etc., and strives to give customers maximum enjoyment and psychological satisfaction. Take both the price route and the quality route to meet the needs of consumers at different levels.

　　

　　In terms of after-sales service, the customer service department is responsible for taking the following methods:

　　

　　For now, online florists mainly establish business relationships with first-tier wholesalers. When choosing a wholesaler, it is generally necessary to examine its business performance, reputation, cooperation attitude, and timely supply. 

Usually sign a cooperation agreement with wholesalers to reach an agreement on issues such as price and product quality

Promotional content includes:

　

　　

1. Project introduction:

　　Establishment of community fruit supermarkets: Establish fruit supermarkets in communities where the number of residents in the community reaches 3,000 families (3 persons per family).

　　fruit market is huge. Compared with the per capita annual consumption of 85 kilograms of fruit in foreign countries, the domestic per capita consumption is only half of that. 

According to the survey of most families, 80% of 3-member families consume more than 80 dollars of fruit per month. 10% of households consume fruit between 50-80 dollars. Only 10% of households consume fruit below 50 dollars.

　　With the improvement of residents' income levels, the consumption demand for fruit is increasing. At present, the average annual per capita consumption of fruit in my country is about 45kg, which is still far from the requirements of the health standard (70kg), and the gap is larger than that of the average annual consumption of fruits in developed countries (80kg). 

If the future population growth factor is taken into account and calculated according to health standards, the national fruit consumption will reach 115.5 million tons, which is 70% higher than the total national fruit production in 20xx

　　

4. special services:

　　More customers choose to go to the supermarket to buy fruit. Apart from seeing fruit for sale when buying other products, the biggest reason left is that the fruit in the supermarket is good in terms of product appearance, product quality, and weight. Reassure consumers. And the open self-selection method allows customers to have more choices. 

For our fruit supermarket, unified decoration, unified store layout, unified procurement, unified distribution, and all products are sold after cleaning, waxing, grading, and packaging, which can completely give customers the above psychological satisfaction.

　　Today's customers buy fruit completely based on their own tastes and preferences to choose fruit for consumption, ignoring the characteristics of the fruit itself and the people who are suitable for consumption. 

Through the investigation of many consumers, it is found that almost no one can tell the characteristics of pineapple and the people who are suitable for eating, what fruit should be eaten by patients with liver disease and stomach disease, and which fruit should not be eaten. 

This shows that everyone is consuming fruit blindly. Without any common sense of fruit consumption, there will be a misunderstanding that the good intentions of sending bananas to diabetic patients are doing the wrong thing. 

As a fruit retailer, our responsibility is to teach everyone how to consume and eat fruit reasonably. In this regard, I will put up posters of the characteristics of each fruit and the people who are suitable for consumption, as well as the identification method of good and bad grades, to guide everyone to consume healthily.

　　Fruit consumers are generally divided into two types: eating for themselves and giving gifts. According to the psychological and packaging needs of the gift-giving crowd, we will specially design some foldable or combined packaging combinations of different capacities (3G, 5G), etc., and provide them to consumers for a fee. 

In other words, customers can mix and buy fruits at will. After purchasing, if you need a packaging box, you only need to pay a certain packaging fee, you can get the packaging box in the store (which can be divided into birthday, visiting patients, visiting relatives, etc.), and you can get a greeting card. 

In this way, consumers can understand consumption and avoid expensive gift-packed fruits purchased at tourist merchants or other merchants, and the quality can be guaranteed.

　　As people's incomes increase, more consumers are drinking fresh juices. In response to the needs of consumers, each fruit chain store will have free juicers for customers to use. 

After purchasing the fruit, customers can use the water source to wash the fruit for free and use the juicer for free to squeeze the fruit into juice. If customers bring their own containers, we will not charge any fees. 

If customers want to bring juice to their home, company, or drink on the road, we will provide a set of containers (including plastic cups, straws, honey, sugar, etc., and package them for customers) for a fee, so that customers can take the fresh juice. 

Take the squeezed juice to drink anywhere. In terms of hygiene, every time a customer uses the juicer, we will sterilize the machine and put it in the disinfection cabinet to ensure hygiene.

　　

In order to promote the construction of campus innovation and entrepreneurship culture in our school, create a strong atmosphere of innovation and entrepreneurship, further guide college students to learn entrepreneurial knowledge, establish entrepreneurial awareness, cultivate the entrepreneurial spirit and improve entrepreneurial ability, and select college students' entrepreneurial teams and entrepreneurial projects, and build undergraduate entrepreneurial training. 

And the entrepreneurial practice platform, the first college student entrepreneurial plan design competition of the School of Management is specially held. 

The relevant matters are hereby notified as follows:

　　

　　Stimulate entrepreneurial enthusiasm, popularize entrepreneurial knowledge, improve entrepreneurial ability, select entrepreneurial talents, select entrepreneurial projects, and cultivate entrepreneurial teams.

　　

　　All current students of the School of Management

　　

3. Competition requirements　　

The requirements of the work include the following contents, which can be adjusted and played freely:

　　

　　

　　

　　

　　

　　

　　The current status of my country's sanitary napkin industry: my country introduced the first sanitary napkin production line in 1980, and now there are more than 300 enterprises and more than 1,000 production lines, and the types of products have also diversified. 

If there are 4 girls in each dormitory, there are 24 dormitories on one floor, there are 96 people on one floor, there are 6 floors in one building, and there are 576 people in one dormitory building. 

Under normal circumstances, each student needs to use about 20 pieces of sanitary napkins and 30 pieces of pads per month, for 12 months in a year. The size of this market is conceivable. 

In the current sanitary napkin market, there are famous brands such as Sophie, and ABC, as well as economical brands. It is predicted that the market capacity of sanitary napkins is quite large, and there are 20-30 brands in the market, so I want to open up a world of my own in this market.

　　

　　Serve everyone. Register the brand of sanitary napkins and menstrual holidays that each female student likes to use. We will send a reminder a few days in advance (in the form of in-person visits or telephone greetings) to ask whether you need sanitary napkins and whether students with dysmenorrhea need brown sugar or Pharmacy. 

Door-to-door delivery, no need for students to run errands to the supermarket to buy them. We have many brands of sanitary napkins, which are suitable for everyone's needs, and our prices will be cheaper than those in supermarkets. 

With humanized service, we will provide warm reminders. Let girls use new ones every time, no need to store, no one-time bulk purchase. Set up home delivery, low price, best quality, responsive, service first.

　　

　　

　　

　　

　　A very concise summary of the plan and business model, introducing your business project, usually around 500 words. The summary of the plan covers the main points of the plan so that the reader can review the plan and make judgments in the shortest possible time. 

The plan summary mainly includes the following contents: company introduction, managers and their organization, main products, and business scope, market overview, marketing strategy, sales plan, production management plan, financial plan, capital demand status, etc.

　　The abstract should be as concise and vivid as possible. In particular, explain the differences between your own business and the market factors that make your business successful.

　　

　　Establish development and production equipment, and strive to improve production and research capabilities in order to meet the increasing customer demand. Increase the sales of our company's products and services through large-scale promotions.

　 Increase distribution channels, retail outlets, regional sales, and sales companies using electrified direct-mail classification. Hire new staff to support sustainable development under the new market plan.

　　Improve research and development capabilities, create new products that lead the trend, and improve competitiveness.

　　

　　Product introduction should include the following contents: product concept, performance, and characteristics; main product introduction; product market competitiveness; product research and development process; new product development plan and cost analysis; product market prospect forecast; product brand and patents, etc.

　　In the product (service) introduction part, the entrepreneur should make a detailed description of the product (service), and the description should be accurate and easy to understand so that investors who are not professionals can understand it. Typically, product presentations are accompanied by prototypes, photos, or other presentations.

　　

　　In the production activities of enterprises, there are human resource management, technology management, financial management, operation management, product management, and so on. Human resource management is an important part of it.

　　Because society has developed to this day, people have become the most precious resource, which is determined by people's initiative and creativity. In order to manage such resources, enterprises must follow scientific principles and methods.

　　In the business plan, it is necessary to clarify the key management personnel, introduce their abilities, their duties and responsibilities in the enterprise, and their detailed past experiences and backgrounds. In addition, in this part of the business plan, a brief introduction to the company's structure should also be made, 

including the company's organizational chart; the functions and responsibilities of each department; the heads and key members of each department; the company's remuneration system; the company's list of shareholders, including options, percentages, and privileges; members of the company's board of directors; background information on each director.

　　Experience and past success speak louder than a degree. If you are going to reserve a particularly important position for an inexperienced person, you must give a good reason.

　　

　　Briefly describe what industry, market, and complimentary area your company is in. What are the characteristics of the market? How does your analysis differ from market research agencies and investment analysis? Analyze if there is a nascent market and how you will develop this nascent market.

We chose these channels because:

　　For each distribution channel, determine a five-year target sales volume and other assumptions. The assumptions made for each channel can be the following.

　　

　　Please tell us the important competitors by product, price, market share, region, marketing approach, management approach, characteristics, and financial strength.

　　Research the main barriers to entry into your market segment and barriers to competitors imitating you here.

　　

　　Your purpose is to strengthen, promote and support your product to better meet consumer needs hot spots. The only principle is to find all possible favorable ways to ditch.

　　

　　Summary of financial data.

　　

　　

If you have the following materials, please list

　　

　　

　　

　　Do you not want to eat those dishes that taste the same every day in the cafeteria?

　　Don't you ever want to go out to restaurants to eat those delicious but unsafe meals?

　　Do you want to experience the mysterious feeling of cooking with your classmates?

　　The college kitchen is very much to your taste, freeing you from boredom.

　　As long as the students buy their favorite dishes, there are complete kitchen facilities and dining equipment. All kitchen equipment and dining room equipment like home are readily available, creating free space. This is an unprecedented, single-structured space. 

Yes, it is a shop that focuses on renting out kitchen stoves. It has a distinct structure. A kitchen with four stoves and a dining room form a unit. A store can be composed of more or fewer units, and each stove can be used by several groups of customers in turn at a certain dining time. 

The cost of college students' kitchens is relatively low, only xx-2500 dollars per unit per year, which can be recovered in one semester, and the income in the second half of the year can be used to expand equipment and facilities.

　　Because this project is specially designed for the food and entertainment of college students, and many students are surveyed, they are looking forward to the opening of the college kitchen, they are very willing to try it, and they say that they will invite friends or roommates every once in a while. Cook together. So its appeal is infinite. The annual freshmen add a new source of customers to the college kitchen, so it will be enduring.

　　It can be large or small, with promising prospects and low cost. It may not be imitated at any time, so we must strictly manage various work, improve its taste, constantly innovate from the original basis, and constantly reflect and reform students to improve our competitiveness.

　　Its management model is very simple, divided into internal and external management. The external management is mainly for publicity and reasonable arrangements for large and medium-scale rentals; the internal management is mainly to create a free and clean atmosphere for the kitchen of college students.

　　Come to the college kitchen and enjoy the joy of cooking with friends!

　　

College Student Kitchen is a service project that rents out kitchens for all college students.

The college students' kitchen exists in the form of a unit system, and a unit has a kitchen and a dining room. There are four stoves, four sets of cooking utensils and gas stoves in a kitchen, a chopping board, multiple sets of cutting tools, and a cabinet, which is fully equipped with bowls, oil, salt, and other seasonings, equipped with taps, and multiple baskets, buckets, and other washing tools, and several range hoods; there are five or six large and small tables in the restaurant, electric fans, water dispensers, refrigerators, disinfection cabinets, rice cookers, and hot rice is always provided.

College students only need to bring their favorite dishes to the college students’ kitchen and pay a certain rent according to the time or scale to cook on the designated stove. There are four stoves in the kitchen, which can cook at the same time. 

During lunch or dinner time, one stove can allow several groups of students to cook continuously. In the kitchen of such a unit: about 28 (4 stoves xx group/stove) groups can be cooked between lunchtime (11:00-2:00). Students can eat here before leaving, or take them out to eat at their own convenience.

　　Our college kitchen is also equipped with a large refrigerator. If a frequent visitor has unfinished dishes or leftovers that need to be stored, we will store them for them, just seal them and put them in a closed basket, then write Put your name or other marks on it and put it in the refrigerator. 

However, considering the electricity consumption and the space of the refrigerator, if the storage time exceeds one day, a deposit of 2 dollars per day will be paid.

　　

The college student kitchen was created because our group deeply learned that many college students complained that the food in the cafeteria was the same every day, the taste was unpalatable, and there was no new idea. Too much oil and the price is not low. 

In the case of only two choices, there is nothing but complaining, so we thought of the college student kitchen, a kitchen that not only suits the tastes of college students but also exercises the ability of college students to do it by themselves.

students can create and design, and the core of the design is freedom, comfort, and green environmental protection. 

Mainly embodies simplicity and beauty. Some creative designs such as flowers and plants are grown by college students, handmade clip art, and waste utilization can all be used to decorate college students' kitchens.

　　

　　

　　We will publicize it through flyers, posters, school forums, QQ groups for college students, and relationships among college students. We will invite some good friends from various departments to come together to experience the freedom, happiness, and satisfaction in our "College Kitchen" for free, and ask them to do word of mouth for our "College Kitchen".

　　Since our "college kitchen" is designed for the pleasure of eating and experiencing, college students will have various reasons to like our "college kitchen".

　　In a relaxed and free environment like the college kitchen, in a kitchen that can be accessed like a home. We not only had a meal, but more importantly, in the process, we experienced the joy of doing it ourselves. The joy of working together, this is really the kitchen of the college students. 

So with so much to gain, there will be a steady stream of customers from our college kitchen. Every year, there will be new students coming, and there will be a continuous stream of students who come to try new things.

catering and entertainment, it can expand the matching profit service, rent barbecue tools, and sell barbecue ingredients. Selling dry vegetables that are easy to store, such as beverages, beer, and dry vegetables. It can also be paired with a free service that provides books on how to cook and books on nutrition.

　　

　　Now it seems that there is no shop with the same structure and form as our "college student kitchen" to rent out kitchens to college students. So our "College Kitchen" is unique. College students all want to experience social reality, experience the joy of doing things themselves, and also want to experience fresh activists. 

Therefore, the prospect of our "college student kitchen" is broad, and what a broad chain space it will be for so many colleges and universities (undergraduate, junior college, and vocational schools) across the country. 

It also attaches importance to the attention and credibility of the "college student kitchen" among students to develop other services horizontally, so as to achieve a horizontal chain of college students' kitchens.

　　

　　Because of its instability, it is difficult to estimate the standard value of profit. It is estimated that there will be half a year to recover the cost and half a year to make a profit. The investment can be in the form of a joint venture or by one person. The annual cost of a "college kitchen" is about 20,000-25,000/unit. Therefore, the prospect of college students' investment profits is objective.

　　

　　

　　opportunity: All the students enter the "college student kitchen" with a novel mood, enjoy the "college student kitchen" with a relaxed attitude, and have great opportunities to develop vertically and horizontally.

　　threaten: Because college students have low cost and novel forms, imitators will follow, which will become a powerful competitive force in the future. Therefore, strict work management arrangements and continuous innovation and reform are very important.

　　From a comprehensive swot analysis, the "college student kitchen" should be clean and free. The organizers do a good job in various management tasks with a rigorous attitude. Take honesty as the foundation, and let the students trust. 

On this basis, always maintain the idea of innovation and reform to operate it flexibly. to exist and develop for a long time.