The Ultimate Guide: How to Find the Most Searched, Valuable, and Relevant Amazon Keywords?
In a way, Amazon is a search engine, so you can lay out your Amazon keyword strategy according to SEO ideas. Granted, due to the relatively small amount of ranking information, Amazon's algorithm is Google and Bing's simpler.
Still, Amazon indexes the information and determines which products appear in search results based on a range of factors. And this is not the characteristic of search engines?
This article will comprehensively explain why keywords are critical to Amazon seller success, and then provide you with four key tips to help you do better amazon Keywords Research.
The Ultimate Guide to Find the Most Searched Amazon Keywords in 2022
What is the Amazon A9 algorithm?
Thinking of Amazon as a search engine can be very helpful to your keyword strategy. But at the same time, you have to remember that Amazon is an online platform for selling products, which is why the A9 algorithm is the driving factor behind it. Amazon uses the A9 algorithm to decide which products to show in search results in order to make as many sales as possible.
With that in mind, it's no surprise that the most relevant, highest-converting products win top search results. As you know, a high-converting product is one that gets potential customers to click through to the product detail page and decide to buy.
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| (The picture shows an example of an Amazon product detail page) |
For the purposes of this article, first, you should remember the first adjective: relevance.
That is the relevance of the search query to the search results. There's a reason Amazon doesn't show you 19th-century ceramic dolls when you search for dog food products: first, ceramic dolls have a soul and style; second, ceramic dolls have nothing to do with dog food. No one wants to use a search engine to display irrelevant products, and this is one of the goals of Amazon's A9 algorithm.
What do Amazon keywords have to do with product relevancy?
Without a strong keyword strategy, the products you sell on Amazon are irrelevant.
When you optimize a blog post, you need to optimize for keywords. If it's an article about "2018 Holiday Shopping Statistics," then you'd better make sure that "holiday shopping statistics 2018" appears in your URL, page title, and page meta description, among other things.
This is done to ensure that your blog posts will be considered relevant when someone searches for information on holiday shopping stats.
Of course, optimizing your product listings on Amazon is the same idea.
Amazon Keywords and Your Product Title
Product titles are critical to your product's success in Amazon search results.
In fact, this is probably the most important part of your listing from a keyword standpoint.
Think about it for a second, when you as a consumer search for a product, do you click through each product in the search results and go through all the details on each product detail page.
In fact, everyone wants to have a shortcut to find their favorite products. When consumers shop on Amazon, that means they browse the product title (often just the first part of the product title) to find the product that is most relevant to their needs.
Therefore, your product title should give the most important keywords and place them at the beginning of the product title.
In addition, your product title can also include the brand name, product type, key features, size, color, quantity, etc. These are the things that consumers will pay attention to.
Of course, these are all ways to use the A9 algorithm. No matter what you think of it, Amazon keywords are an essential part of your product title.
One last thing, pay attention to the screen size. Your product titles will look different depending on the device a potential customer is using to browse Amazon. This is another reason to put your most important keywords first in your product title.
Amazon Keywords and Your Product Detail Page
Product detail pages are another opportunity for you to outline all the best features and benefits of your product by listing a series of concise bullet points. For those keywords that are not suitable for product titles, you can use them in the product description on this page.
Optimizing product details is also very important. First, it's a great opportunity to nudge potential customers to click the "add to cart" button. After you get them to click through to your product detail page with a great headline, you need to use informative product highlights to get conversions.
Remember, product conversion rates have a huge impact on the ranking of Amazon search results. If you slack off on crafting your product detail pages, your bounce rate will skyrocket, eventually causing your search results to drop and die.
Why do your potential customers need to buy your product now? Why can't he buy from another seller? What makes your product unique? These are the questions you need to answer when crafting your product detail page.
You also need to optimize your product detail pages, as the A9 algorithm will index your keywords and use them to determine how well the search results should be ranked.
This logic is consistent with the logic behind the product title - the keywords you use to determine the relevance of your product to the question potential customers are searching for.
Amazon Keywords and Your Seller Account
Whether it's "hidden keywords" or "search terms" keywords, you can fill in these in the backend of your Amazon seller account.
Basically, hidden keywords are your opportunity to provide Amazon with more information about your product (information that consumers can’t see). In keeping with the way your content is created, adding alt-attributed text allows you to provide Google with more information about the image and help with indexing.
Hidden keywords are the same as alt attribute text, but the former is for products rather than images.
Let's say you're selling homemade bumper stickers that say you support Senator Bernie Sanders (left). If you research related keywords, you'll find that many Amazon users type "bumper stickers for liberals" to find products.
But at this point, your product title is already filled with the brand name, the material used in the product, the size, and the quantity of the product. Even if you want to monetize a search term like "left-leaning automobile accessories," there isn't enough room in your product title.
So, what should you do now?
You can enter the keyword "bumper stickers for liberals" in the backend of your seller account.
Remember, as of August 2018, sellers can enter a limit of 250 characters for product keywords in the back office. To avoid wasting this valuable resource, you should avoid repeating the message conveyed by the product title and product bullet points on the product detail page.
Also, you should avoid using commas, semicolons, or any other punctuation to separate background keywords. This is just as much an unnecessary waste of characters as you are filling out duplicate information.
By lowering the character limit to 250, Amazon has shown that it is taking background keywords more seriously. The company doesn't want sellers to populate the character field with irrelevant information and competitor brand names.
Therefore, if you have the knack for filling in back-end keywords based on your product catalog, you can expect your product to get a big boost in search rankings.
How to Find Amazon Keywords Effectively
What is the core of search marketing on Amazon or other cross-border e-commerce platforms? Presumably, many seller friends can directly say the answer, yes, that is: "Keywords!"
In fact, with Google's search optimization, when we consider keywords, in addition to finding words directly related to products, we also need to find related words through association and control the number of keywords.
So how to effectively find keywords? We look at it from 3 aspects:
01. Many sellers don't know that there is a way to select words through the store's advertising history data. If the same store has sold similar products before, its advertising history data can be used directly.
We can regard it as an act of paying Amazon to buy data for advertising and running data. This method is perfect for sellers of vertical sub-categories. It is a one-time fee and a lifetime benefit.
02. In fact, the so-called "catalog index" is the most commonly used keyword for cross-border sellers to search for keywords. It is true that Amazon is a good keyword provider, but it is a pity that Amazon cannot provide the keywords that customers search for. To advertise or create a listing for us, Amazon does not provide sellers with a direct keyword query function.
There are only two ways to find the keyword position on Amazon. One is to look at the recommended keywords in the advertisement, and the other is to click the keywords in the advertisement report. As a seller, you cannot get too much Amazon when creating a listing. Keyword hints.
So this time the help of tools is essential!
03. In fact, now every cross-border seller must have several tools on hand, which can not only improve efficiency but also improve accuracy. Today, Brother Xu will talk about a few tools I like to use:
1. The first one is Google's keyword Adwords. His "Keyword Optimization Master" is a feature I like very much. It is friendly to novice sellers, simple and practical, and you can get results by entering core keywords.
2. The second is the Keyword tool. The most attractive thing about him is that he can put words with large traffic displayed in the plugin into broad groups for word extension. You can also see the monthly search trend changes of search terms, sort the traffic of search terms in descending order, and so on.
3. AMZScout, this gives me the feeling that "tolerance is great", look at his function:
- New Amazon sellers can check the listing rating through LQS on AMZScout, which can effectively optimize the quality of novice listings.
- New sellers can learn about the changes in review, co-selling, traffic, and product keyword search rankings every day.
- Keyword ranking: new sellers can AMZscout. The keyword tracking function in the product observes the changes in the ranking of product keywords and understands the situation of traffic and sales.
How Do You Do Amazon Keyword Research?
If you want to be successful on Amazon, you have to play by the book. This also means that you need to conduct appropriate keyword research.
Your goal should be to write a comprehensive keyword list for each product that maximizes the number of search queries related to your product listing and maximizes your product's presence in Amazon search results.
Next, let's find out.
Position products that complement your product
As one learns in introductory economics courses, complementary goods are goods that consumers often buy together.
Everything you see under the Amazon "Frequently bought together" heading is in addition to the product shown on the product detail page.
In product bullet points, product descriptions, or hidden keywords, you can make your product discoverable by targeting complementary products to people who weren’t looking for it directly, and whose search behavior suggests they might be interested.
In some cases, the complementary product you should choose is obvious. For example, if you sell peanut butter, you know your potential customers are in the same market for jellies, marshmallows, and bread.
But in other cases, you need to do some research on complementary products. Observing your competitors' product detail pages and seeing what consumers are buying in succession should give you inspiration to position complementary products.
Use the Amazon search bar to see keyword suggestions
When you start typing your search query, Amazon offers suggestions for keywords that other consumers frequently use.
Utilizing the Amazon search bar is a smart strategy because it gives you a quick and free look at how your potential customers are using Amazon for product searches. While there are some keyword research tools that can give you a lot of valuable, in-depth data, many of these tools are not free.
After you've carefully combed through Amazon's suggestions for search queries (e.g., enter the type of product you're selling, followed by different keywords), you'll have a strong initial keyword list.
Check your ranking on Google
If you sell products on your own website in addition to Amazon, then Google rankings will be unique to you.
Consumers are more likely to start product searches on Amazon than on Google. To be exact, 47% of U.S. online shoppers conduct product searches on Amazon, while 35% choose Google.
In general, you might take this data as a sign that e-commerce businesses choosing Google would ultimately kill themselves. However, 35% of shoppers means millions of shoppers.
There are millions of online shoppers actively searching for products on Google, including yours. When you think about it, it makes sense to integrate Google into your keyword research strategy.
Via Google Webmaster Tools (Google Search Console) or SEMrush. You can see which high-traffic keywords your site is landing on the first page of search results. You can then use them as keywords throughout your Amazon product listings and seller account.
Leveraging Google rankings is a much more effective tactic as it allows you to build brand awareness for prospects who take longer to convert. Picture this: A shopper starts his shopping journey with Google, he goes to your website and he browses around. When he's ready to buy a few days later, he'll see your product appear at the top of Amazon's search results.
He'll immediately realize it's a product he's seen on a site he viewed earlier in the week, so he chooses to buy your product, and you get a conversion for it. See, what a smart strategy to integrate Google into your Amazon keyword strategy!
Use Keyword Research Tools
While people like to develop their own strategies, it would be foolish not to incorporate some keyword research tools into your strategy.
Internet marketing software service provider WordStream provides a completely free and quite convenient keyword tool.
You can use it to understand how consumers search for products similar to what you sell, how often they make those searches, and how challenging it is for you to stand out from your competitors. To be sure, high-volume and high-value keywords on Google are worthy of your target keywords on Amazon.
Google's keyword tool, Keyword Planner, is free for anyone with a Google Ads account. You can use this tool to search for as many keywords as possible to see their monthly search volume and the level of competition.
If you want to conduct Amazon-specific keyword research, the Amazon keyword planner feature in the Keyword Tool will help you. This feature uses data from Amazon's autocomplete or search suggestions and generates a list of long-tail keywords you need to consider.
In addition, a free Amazon-specific tool called Sonar is available in Sellics, an Amazon seller tool. You can use it to access monthly Amazon searches for a certain keyword, as well as related keywords and related products. Based on the latter characteristics, Sonar is not only a research tool but also a competitive research tool.
Summarize: How to Find the Most Searched Amazon Keywords?
With the right Amazon keyword research strategy, your products will be seen by more relevant and valuable potential customers than ever before. Plus, thanks to the optimization of your product titles and product detail pages, you'll increase your click-through and conversion rates at an astonishing rate.
It's also a positive feedback loop. Great keyword research can lead to higher product visibility. Higher product visibility and great product titles generate more click-through rates. More CTRs and standout product detail pages will lead to more conversions. And more conversions lead to higher search rankings, and so on.
So what are you waiting for? Start your keyword research now!