The Ultimate Guide to Keyword Research: 20 KEY Steps to Find the Best SEO Keywords
On the Internet, keywords are very important, and the choice of keywords can also determine the level of page views of your article... Its importance is the same as the title!
Titles can be catchy, and adding keywords can get more readers’ attention! keywords can enhance the power of the title! It can get your headlines in front of more potential customers.
Users only need to search with keywords to find the results that meet their needs. The quality of keyword optimization is related to the quality of rankings that SEO is most concerned about, and the size of the demand monopoly.
Therefore, keywords are a particularly important concept from an SEO perspective. On the other hand, keywords are the basic concept of comparison.
We believe that it is more important than basic SEO knowledge. This article explains what keywords mean from several perspectives.
What are keywords?
From the definition of Encyclopedia, keywords are the translation results of English "keywords", the vocabulary of library science, and the vocabulary that users enter into the search engine to express their personal needs of users. From the definition of Wikipedia, it means a shortened vocabulary for users to obtain information.
In fact, these two definitions mean the same thing, they just state it differently. If you use Google, and you want to get information about a certain keyword, then the words you type can be called keywords.
keywords are the ideas and topics that define your content. In terms of SEO, they are the words and phrases that searchers enter into a search engine, also known as "search queries."
If you boil down everything on your page (all images, videos, copy, etc.) to simple words and phrases, these are your main website keywords.
As a website owner and content creator, you want your website keywords on your pages to be relevant to what people are searching for, so they have a better chance of finding your content in the results.
It should be noted here that keywords are a carrier of user needs, and are concise words that users are currently pursuing.
This is easy to understand because users typically don't type in large characters to find results, but only use words that express the core idea to find results and answers.
Why are keywords important?
keywords are important because they are the key between what people search for and what you provide to meet that need. Your goal to rank on search engines is to drive organic traffic to your website from search engine results pages (SERPs) and the website keywords you choose to target (meaning the website keywords you choose to include in your content) The type of traffic you get.
For example, if you own a golf shop, you might want to rank for "new clubs" -- but if you're not careful, you might end up attracting crowds interested in finding new places to dance after dark.
keywords are just as important as your audience and content because you may describe what you offer in a slightly different way than what some people ask for. To team well with creating content organically and driving visits to your site, you need to understand the needs of these visitors - the language and content they use, the type of content they seek.
You can do this by talking to clients, frequenting forums and community groups, and doing your own website keyword research using tools like Website Keyword Explorer.
What are long-tail keywords?
Website keywords can be broad and far-reaching (these are often referred to as "master website keywords") or they can be a more specific combination of multiple terms - these are often referred to as "long-tail website keywords".
Single-site keywords seem to be your ultimate goal, as they often have an enticingly high search volume. However, they usually have very stiff competition. You might want your boutique clothing store to rank for "clothes,".
Aside from intense competition, a single website keyword can be very vague. If someone is searching for "dogs," you don't know if they want a list of dog breeds, information about dog food, a place to buy dog collars or just a website with cute pictures of dogs.
Long-tail website keywords usually have a clearer intent. For example, "best organic dog food for puppies" or "cheap dog walkers in Seattle." You'll also find that there is less competition for long-tail site keywords, and smaller sites have room to enter and make their mark on the SERPs.
Learn more in our keyword research guide.
Using keywords on your page just to put website keywords on your page is not good. Creating engaging content is about delivering real value to real people, not just sending tips to Google bot friends.
You should follow some basic website keyword usage rules to get started. On every page of your website, you should use unique website keywords in areas where bots and humans generally want to assure them that you have the content they're after.
This includes title tags and content body, which leads to an important point: the trap of clickbait. You may think that giving your content an enticing vague title drives more clicks, but by disguising the actual content of the page, you are opting out of some features of your site's keywords.
You can also add key website keywords to your URL, H1 tags on pages, meta descriptions, and alt attributes of images on pages; all of these places will help search engines understand what your content really means.
Using website keywords in these areas is the most basic way to target content to search. It won't immediately get you to the top of the results, but it's essential SEO; failing to take these basic steps may keep you from ranking in other ways.
Use Website Keywords to Develop a Content Strategy
While you can usually start with a website keyword and create a piece of content around that term, sometimes your content already exists and you need to figure out how to match it to your website keyword.
To do this, create what's called a "content-to-site keyword mapping." Creating this map can help you understand the impact of your existing content and identify weaknesses or gaps that need to be filled.
Since website keywords define every page of your website, you can use them to organize your content and strategize. The most basic way to do this is to fire up a spreadsheet (your "content-to-site keyword mapping") and identify the main site keywords for each article.
You can then build the worksheet to your requirements, adding website keyword search volume, organic traffic, page authority, and any other metrics that are important to your business.
Ideally, you want every page on your site to target a unique primary site keyword. Generally, your homepage will target a very broad industry term, and as you create category pages, product pages, and articles, they will drill down to your niche and target more specific needs.
The relationship between keywords and search engines
We do this, on the one hand, with keywords, pictures, multimedia, and other network content, on the other hand, for users to see, on the other hand, for search engines to see.
Present to the user only when the current web page is viewed and indexed by a search engine. Therefore, it is necessary to clarify the relationship between keywords and search engines.
Let's first look at the principle of search engines, which can be summarized as crawling and indexing - search word processing - sorting. Search engine spiders are always crawling around, grabbing fresh page content, then indexing valuable page content,
and entering keywords into search engines to understand the user's real search intent through techniques such as word segmentation, and in the results. ordering in order to provide users with list-type results
If you understand the structure of search engines, you can know the importance of keywords. Under the current technical conditions, search engines can only identify text content and pictures,
but the text content consists of a single keyword. Keywords are the premise of search engine work, and content composed of multiple keywords is a necessary condition to meet user needs.
What is the function of keywords?
When people search for certain aspects of information on Google, keywords often play an important role. If your title contains the keywords "Digital Marketing" or "Digital Drainage", then people are searching for "Digital Marketing". Or when "Digital drainage", it is easy to search for your articles.
Of course, the general probability will be very small, after all, many colleagues are also using the same keywords. How can you keep your articles at the top of the search page? It's very simple, wait for your article to get enough hits and go up.
There is a way to write a headline and a way to choose keywords, and when you combine the two to create an engaging and trending headline, your article clicks will go up many times over!
do you know? In order to attract traffic, there are a lot of people who do the Internet, they will add popular keywords to their titles to attract readers who are interested in certain aspects. This can quickly attract specific groups of people, that is, they are interested in certain aspects. , and these people are interested in "keywords".
What are the most popular keywords recently?
What we care about is how to find popular keywords and how to create effects through popular keywords! For example, drainage increases powder.
Why is it necessary to include keywords in the title?
Because the keyword itself already has search traffic, the traffic is still very good. If you don’t add keywords to your title, the number of page views will not be so ideal, and the number of recommendations is the same. On the Internet, you should pay special attention to the design of keywords, followed by the design of the title.
Before, in order to write a title, I searched for popular keywords on the Internet. I wanted to know what keywords readers wanted to know because the title I wrote was related to traffic, so I searched a lot. Keywords... You can look at these titles... 100 ways to quickly add people, 36 tips for attracting fans for micro-businesses... and so on.
These titles are relatively successful, but the content is very poor, and it is simply garbage. You can look at the keywords in these titles, and you will find that they are all related to the keyword.
How to find popular keywords?
Here I will tell you the method. I won't say much about the platform for finding keywords. As long as you know the method of finding popular keywords, you can use it on any platform.
Before, I searched these titles on Google and then found the keywords in the titles. If you want to find popular keywords, you need to do this: search for articles related to your article, and then put them Write down the titles, and then slowly find their keywords in each title, and then use them in your title.
You can find that when you create a title, you can also add several keywords together, and then use them as a title. It's a bit ugly to do this, but they do several things, more or less they all increase people's clicks on your article, otherwise, people wouldn't design their headlines that way. If you're writing sales copy, don't use a bunch of keywords together.
If you want to attract what kind of readers, what kind of keywords do you want to put in the title...if you want to attract college students? Well, you must have the words "college student" in your title.
If you want to attract weight loss people? Great, but the words "weight loss" in your title, or something like "slim down".
If you're selling acne products, you add words like "Acne Treatment" to the title. If you want to attract readers who are interested in saving money, then include the words "saving money" in your title.
Do you understand? If the product you sell is related to hair growth, you should include the word "hair growth" in the title you write.
How do distinguish and find out which are popular keywords?
Go search for articles published by your peers. When you search to find those articles that are at the top or those articles with high pageviews and more comments, you write down the titles of these articles, and then find the keywords in them, and then try to find a way. You can use keywords in your title.
Keywords are the most commonly used in Internet marketing. Correct use of keywords can greatly improve impressions, but finding suitable keywords is not so easy.
Intent-based keywords, or keywords that drive users to action, are great to include on pages where you want to increase traffic and conversions. Keywords vary from person to person, and since every audience is different, the keywords that trigger their interests and actions will also change.
In the process of operating the store, whether it is writing the title or promoting the through train, we cannot do without keywords. Identifying the keywords means that we are a big step closer to success, so how to accurately find the keywords?
So how do we include some keywords in the content of web pages to achieve our goals?
Today I will share with you 20 aspects.
20 Best Keyword Research Tips for Your SEO Strategy
1. Keyword extraction of hot words and soaring words
We need to use the business advisor market-search ranking, and after entering the business advisor market-search ranking, we can obtain the hot search words and soaring words in the market, and process them according to the hot search words and soaring words.
Let's take the makeup and fragrance category as an example, we can see the ranking of the store's hot search terms and soaring words, and learn about their various indicators, such as click popularity, click rate, payment conversion rate, etc. It should be noted that hot search words are highly competitive and are not suitable for new products.
The hot search words are the focus of popular models. The category should be the leaf category. The best time is 30 days (you need to use the market professional version or above), In this way, the database is large and the reference is stronger.
2. Find the seed keyword
The foundation of keyword research is seed keywords. With seed keywords, you can identify competitors and define your website. Finding seed keywords is very easy. If you want to promote a product on Amazon, just describe it in your own words or think about how people would search for it. If you're not sure what products to sell on Amazon, you can browse the platform's listings and maybe find what you want to sell.
3. Do keyword research
Conducting keyword research can help brands understand how to effectively apply keywords to new or existing content. Searches on related topics or industries can also help determine which phrases users use to search for similar businesses or services. However, the keywords should be related to the product or service. Don’t pile up useless keywords. The power of adding keywords will be downgraded by the system, which will not only not help but also affect the brand.
Keywords are very important for e-commerce sellers. It can bring traffic to the listing and help stimulate sales. So, how do find the right keywords?
4. Keyword generation creativity
Now, you need to find a series of related keywords, if you have your own website, you can use Google Search Console to understand your keyword rankings.
If you don't already have a website, just look at the keywords your competitors are ranking for. They have done keyword research and all you have to do is pick the best ones. If you can't figure out who your competitors are, do a Google search for your seed keyword and see the first page of search results, that's your competitor. Sometimes a competitor can provide you with enough keywords.
5. Analyze various indicators of keywords
When screening for keywords, there are several keyword metrics to consider:
- Keyword search volume shows how many people around the world or in a country are searching for this keyword on Google.
- Keyword CTR helps sellers understand the traffic and popularity that a single keyword can bring.
- Keyword traffic potential is a metric that gives sellers an idea of how much search traffic a keyword that ranks higher is driving.
- Keyword ranking difficulty, help sellers find keywords that are easy to improve ranking.
Generally speaking, a fierce competition is not a reason to abandon a keyword, it depends on the balance between the difficulty of ranking the keyword and its commercial value. Some keywords are easy to rank for, but the visitors it attracts will never buy the product. On the other hand, a highly competitive keyword, if optimized for ranking, can bring in a lot of valuable potential customers.
6. Keyword grouping
If you already have a good keyword list, you can now group keywords by topic, search intent, or commercial value. Most marketers focus on keywords with commercial intent because these keywords have the potential to drive sales. When grouping keywords, keep in mind which keywords mean the most to you.
7. Keyword sorting
The final step in keyword research is prioritization. Here sellers need to consider:
- Traffic potential estimates for keyword groups.
- Competitiveness and ranking difficulty.
- Keyword ROI
8. Run a competitor keyword analysis
The keywords used by competitors serve as an important reference for us to search for keywords, especially to conduct competitor keyword analysis for some of the larger brands in the industry. Competitors have already spent time developing keywords. Take advantage of these keywords by placing them directly in titles, above-the-fold paragraph text, as well as in title tags and meta descriptions.
9. Use the website search bar
When website visitors frequently use certain keywords in the search bar, these keywords tend to have a lot of traffic, and this content is more likely to be included on the website. Try to find these words and use them to create new content and products.
10. Utilize tools
There are a lot of data collection sites on the Internet, by searching we can find a lot of content with popular and competitive keywords, by analyzing the keywords of this content, we can maximize content marketing and SEO strategies
11. Think like a visitor
Put yourself in the customer's shoes. What do you think they will search to find your product? There are hundreds of possibilities. Once you have some ideas, you can use the free keyword tool to see how often those terms are being searched for and find the most searched terms on your target site. You can use these words for SEO optimization
12. Check the frequency of visiting keywords
A quick way to identify effective keywords is to check your website traffic using website background queries. View data on the most frequently used words or phrases when visiting a website. Set the time frame to at least three to six months so you can accurately deduce important keyword search trends.
13. Use keywords that deliver the greatest ROI
Check search traffic to find out which keywords are driving the most sales. You can then incorporate these keywords into your content for higher conversion rates.
14. Analysis of hot-searched long-term words
Taking the same makeup and perfume as an example, go through Business Advisor-Market-Search Ranking-Long-tail Words, find the hot search list and the soaring list of long-tail words, check the combination method and combination rule of long-tail words, and find the corresponding keyword combination for your own. direction.
It should be noted that long-tail words are only for reference and suggestions, we can use them directly or combine them according to the format, such as core words + attribute words; brand words + attribute words, etc., such as Ermu grape mascara.
15. The combination of keywords
We can also track the brand words, core words, and modifier words through the business advisor-market-search rankings, and find related words that match our own products, such as brand words, core words, and modified words.
Check out the brand search terms first. Then check the core words to determine the core words of the product
Then determine the modifier data of the product. By familiarizing yourself with the brand words, core words, and decorative words of the subcategory where the product is located, the trend and popularity of the subcategory words within a period of time can be determined, and the popularity of search words, click-through rate, and word clicks Rate, words are paid for the conversion rate dimension, prepared for the combination of words.
16. Industry keyword combination elements
If our own brand has a certain reputation, we can use the combination of brand word + core word to become a keyword, such as: Aoting mascara, which is obtained by screening the brand word Aoting plus the product core word mascara.
- Brand word + core word combination
For stores with low product brand awareness and lack of competitiveness, they use more, such as: waterproof mascara, which is to use modifiers + core words. This mode of hosting is most used by small sellers.
- (2) Modifier + core word
17. Keyword Combination Verification
After we combine the corresponding keywords, we cannot be 100% sure whether they can be used. Many merchants should encounter that the combined keywords have no traffic, no clicks, or even no cost in the through train, then At this time, we need to verify our keywords.
Taking the waterproof mascara we mentioned above as an example, we enter the keyword "waterproof mascara" through business advisor-market-search analysis to check whether the word has traffic in the market, and the time is selected 30 days.
We can see that the word waterproof mascara has traffic, so this keyword can be used in the store to modify the title and through trains, and it needs to be combined regularly.
18. Increase the amount of display
After the baby promotion plan is established, the through train will add keywords and other operations under the baby. The working principle of the through train is that users search for baby keywords to improve the chances and ranking of the baby under this keyword. In a nutshell, the first source of impressions is the number of times users have viewed and seen impressions that appear in impressions from searches.
Therefore, in order to improve the display of the through train, one is to increase the keyword bid to compete for the advertising position, and the other is to add new keywords. It is necessary to continuously update the keywords with high matching accuracy with the baby so that the keywords can be used. The opportunity to show, if not shown, the baby will not be seen, and there is no way to talk about the deal.
19. Points to note
When we re-form words, we need to pay attention to the three main indicators of keywords, keyword hot search degree, keyword relevance, and keyword payment conversion rate. Different product stages require different keywords and different categories. For example, women's clothing needs to use multiple modifiers and core words, such as "new long dress".
20. Use the best keywords to tell your story
The first step is to have a clear understanding of not only what you offer, but what your customers want. It is not uncommon for there to be a gap between these two things. Second, find your competitors online and list the words that work for them. Third, run search ads for your business to test which terms visitors use to search for you.
How do get more impressions?
We know that the number of impressions is due to the independent variable of keyword + bid to get more times seen by users. So we just have to choose how to adjust keyword quantity, quality, and bids.
Add keywords with high baby relevance
Since 99% of users now browse products through mobile phones, we pay more attention to the quality score of the mobile terminal. Words with high scores are more competitive.
If you choose words, you can directly add keywords through the baby, and choose better words. You need to use traffic analysis and word selection assistants, as well as competitive analysis and other ways to choose.
Different classification purposes have different strategies for general keyword price adjustment. Generally, they are: high customer unit price for standard products and high bids to target precise groups of people, low customer unit price to ensure that PPC spends at low prices to attract traffic, and the store has a large early traffic demand or other circumstances as changes.
Bidding is in order to ensure a higher ranking under the same keywords and increase the chance of a showing. At the same time, a high ranking means high bids and the bids for each keyword ranking are different, so the direct train needs to be continuously optimized every day in order to obtain considerable display and traffic on the premise of ensuring the cost.
The role of display volume
The fundamental reason for promotion is to sell products, so the main role of impressions is to promote clicks and subsequent transactions. It is also very important to show that the first time the user sees the product, he also has the first impression.
Of course, the higher the number of impressions, the better the sales. It also depends on the click-through rate and conversion rate. Therefore, it is essential to do a good job in keyword optimization, baby creativity, and positioning of people.
That's all for today's sharing. Friends who want to quickly learn how to operate the store can follow and privately message me "Dry Goods" so that you can avoid some detours and answer any questions you have.