Many people are thinking about how to plan well this year to make more money. To make money, it is not realistic to go to work honestly. Most of the people who really make money are starting their own businesses.
But now the competition in various industries is very fierce. Starting a business is easy to say, but not so simple to do. Judging from the actual situation in the past few years, many people have failed to start a business. Among 10 people starting a business, they can survive for three years. Basically no more than two people.
So in the end, whether to start a business, everyone must think carefully and don’t be fooled by some so-called entrepreneurial masters, and then really use some of the family’s savings or even borrow money to start a business. Starting a business is a long road. Don't act on impulse.
Those so-called entrepreneurial masters of marketing masters who play tricks on the Internet have basically never actually started their own businesses. They all make money from traffic by piecing together some cases from others. You must not trust these people.
I think if you really want to start a business, you must choose according to your own situation. So, are you brewing a great idea? If so, you might be thinking: How can I start my own business? Here's a step-by-step guide on how to launch a startup.
I believe that entrepreneurs should do the following 26 things: boldly go for loans or financing, conduct tax compliance tests, observe industry leaders, and try to land on the Stock Exchange for companies that have reached a certain scale.
Because starting a business is too difficult and tests people too much, we entrepreneurs must choose to believe - because we believe, we see; because we believe, we persevere. Entrepreneurs cannot survive winter without a fire in their hearts.
A lot of people are looking for projects and are constantly looking for new projects. Because many people are in the dark, they don’t know what to do, and they are not satisfied with the current situation. When it comes to working, they can only protect their livelihoods and save money. Need to use transaction time to start a business.
Everyone has different ways of selecting projects. I have summarized the experience I have gained from working on projects in the past few years and shared them with us, hoping to help us in the new year.
26 Steps on How to Start a Business
1. Start with a question
When you're starting a business, forget the "chasing a passion" you've heard, and instead, go after a problem. What's the meaning?
Solve real problems you face in this world. Venture capitalist Paul Graham (and an early investor in Dropbox, Stripe, Reddit, and more) has said that the best startups have three common characteristics:
- They are what the founders themselves want;
- They can build themselves;
- Few people realize it's worth doing.
Take Uber for example. The app was inspired by the story of founders Travis Kalanick and Garrett Camp who were stuck in Paris on a snowy night and couldn't find a taxi.
So, think about it: what problem are you trying to solve today? Then, figure out a way to build a solution.
2. Start by getting to know yourself
Many people can’t even recognize their own strengths, hobbies, trump cards, resources, needs, goals, capital, and capabilities they have, and still want to start a business? Isn’t it ridiculous? Entrepreneurship is to solve other people’s problems, you don’t even have your own Can't solve the problem, can't figure out what business to start?
So take a big piece of paper yourself, write down all your strengths and weaknesses, and then find your own strengths as a judgment label for the core of your business.
3. Start with understanding the social structure
Some people's knowledge structure is only limited to knowing themselves. They do not have the ability to discover social problems, nor do they know the essence of entrepreneurship. It depends on other people's entrepreneurship and their own play. In fact, they are just fooling around.
Entrepreneurship is about solving social problems. If you want to solve social problems, you must first understand the structure of social operation, and where is its core problem? The problem with it is where your money comes from.
4. Start by understanding the laws of nature
Some people do things out of order, just based on personal preferences, not only do they have no goals and plans, but the most important thing is to do things casually. If you can do one thing well, that is hell.
The development of most things in this world will conform to the rules of the laws of nature. Only when you understand the rules of the laws of nature can you truly improve the probability of success in doing things?
Otherwise, what you say is a waste of time, or you have to pay ten times or even 20 times the cost of someone who masters the law.
5. Start with understanding human nature
What you create is the karma of the human world, not the karma of the animal world,
The core of karma in the human world is human nature, which will never change.
It is human psychology, human thinking, human habits, and human needs. Only by truly understanding the true meaning of human nature and its characteristics, can you maximize your value and your products, realize their connection, and ultimately earn money from every transaction profit.
6. Start by understanding the market or industry rules
Many people do some industries and projects that others have been tired of doing or even can't do anymore,
Or these industries are either high competition, high threshold, or high capital,
In fact, these industries are not suitable for people without the strength to enter.
Therefore, only by understanding the market rules can you know where the blue ocean market with low competition lies under the loopholes in the rules and the loopholes in competition.
7. Begin by making a plan, setting goals, and writing a money-making plan.
When you find blank demand points in the market, no one has solved these places, then this is the golden area where you earn the first pot of gold.
Only through goal management and planning can we effectively achieve steady progress. Many people have no goals and no plans. They only fish for three days and spend two days in the net, and in the end, nothing is accomplished.
8. Continuous practice to find positive feedback from the market.
The market is always your teacher, and the customer is always your god. All your actions are to find positive feedback from the market, which is your ultimate goal.
Such goals, whether it is Ali or Tencent, are doing it every day, no matter how much money they invest every day, they are doing this kind of thing. This is the core rule of business.
As long as you find positive feedback from the market, this is the ladder to start your career, and you don't have to go to work.
9. Iteratively revise your product
solution until it is invulnerable, or close to being invulnerable.
Everything needs to be changed, including this thing you want to do, so your plan also needs to change with the change of things.
It is not so simple to describe it with functional relationships. It is only reasonable that we should use a higher philosophy to describe it.
Therefore, it is necessary to construct a multi-dimensional, multi-directional, and theoretical model of different time points to find its most realistic appearance.
For things, we can only chase changes, but cannot control them. Only in this way can we go more steadily on the road of entrepreneurship.
10. There is a high threshold of technology.
The current market competition is very fierce. If a certain product is very profitable, a large number of people and capital will enter the industry.
Therefore, in some traditional industries, there are very few people who can really succeed in starting a business, but there are also some people who can make a way out of traditional industries. The reason why these people can start a business successfully is that they have mastered some technologies, and then use these technologies.
The transformation of traditional industries has produced different products. These products may improve performance and may increase functions. At the same time, they are different from existing products and have great advantages, so they can gain market share. 's approval.
In addition, in today's increasingly homogenized market, if you really want to stand out, you must learn to innovate, that is to say, create completely different products and services, but innovation is not everyone can do it, if you don't Excellent technology, without high threshold technical barriers, it is difficult for you to innovate.
Judging from the actual situation of some customers we have contacted, many of them are technical backgrounds, and they have strong technical thresholds, and then convert these technologies into entrepreneurial projects, which is easy to succeed.
11. There is strong financial backing.
Now many entrepreneurial projects are actually burning money. For many entrepreneurial projects, the final result of competition is competition for users.
But for ordinary entrepreneurs, everyone has no money at all, and they cannot do a lot of promotion, so the speed of acquiring users is very slow.
Those rich people, they can spend a lot of money to subsidize customers, even buy some resources, and they can also use high salaries to dig some excellent talents, so they develop rapidly in the process of entrepreneurship.
12. There are special personal connections.
Although the market competition is very fierce now, some projects still have a high threshold, especially some projects related to the government, if you do not have certain resources, it is really difficult to obtain.
Therefore, in reality, there are some people who have personal connections in some special departments. Using this personal connection, they can easily obtain some high-quality projects, so the probability of success in starting a business is obviously much higher than that of ordinary people.
There are also friends who came from large companies. These large companies have many supply chains. They use this kind of connection to make certain products or services for large companies, which can also improve the success rate of entrepreneurship.
Another example is that some people have been in the sales industry for many years, are very familiar with products, and have some customer resource bases. Taking advantage of this advantage, they have a relatively high probability of success in starting a business, so we see that many bosses are actually sales backgrounds.
13. Have rich industry experience.
The so-called expert sees the doorway, and the layman sees the excitement. There are many products and services, and everyone seems to be very relaxed, so many people think that as long as they are willing to work hard and pay, they will definitely be successful in this industry, but really wait until you enter this industry. only to find that the truth is not as simple as you think.
If you don't have more than 3 years of experience in a certain industry, and you don't have a deep enough understanding of the industry, the probability of your success in starting a business in this industry will be relatively small.
On the contrary, those who have worked in the same industry for many years and are very familiar with the products and services of this industry, the degree of competition in the market, the operation of the industry, and the practitioners in the industry are very familiar, then they have a high probability of success in starting a business in this industry. improve.
Because they know what customers in this industry need and how to meet those customer needs.
14. I have been struggling for many years on the road to entrepreneurship.
The situations we mentioned earlier are quite special, but for the vast majority of entrepreneurs, many people have no resources, no connections, no funds, or even industry experience.
So for these ordinary entrepreneurs, don't they have no chance of success at all? of course not.
In reality, there are many people who are ordinary entrepreneurs, but these ordinary entrepreneurs through continuous struggle repeated defeats, and battles, then summed up the experience and formed strong psychology, so they gradually succeeded...
For the vast majority of entrepreneurs, the last one is really suitable for everyone, that is, repeated failures and battles. No entrepreneurial project can guarantee that everyone will succeed the first time they enter. Most people are constantly Making mistakes, then constantly sum up experiences, and finally achieve success.
Therefore, those who want to start a business, don’t focus on which projects are suitable for starting a business, what you should think about is what projects are suitable for you.
Everyone must choose a suitable project according to their own ability, their own funds, their own experience, and their own team, so as to improve the probability of success in entrepreneurship.
15. We must believe in the power of industry.
We have to believe that the power of the industry will be further demonstrated. I have a prediction that the world will reopen this year. After three years of testing, the epidemic has almost reached an inflection point. Humanity will eventually defeat the virus, and the global industrial chain may have a process of reconnecting.
The strength of the World industry, after two years of accumulation, will be re-displayed in front of the whole world. Even if it is just a small or medium-sized enterprise, as long as you can become a strong player in the world market, you are likely to be a strong player in the global economic system. This is the power of the industry.
Of course, some industries will not develop very well in 2021, such as K12 education, tourism, offline catering, etc., all facing many challenges. But at the same time, many industries have also ushered in the opportunity to make a comeback.
Many traditional brands and traditional enterprises have regained the ambition to grow to Wandian through new consumption; the Internet has developed to this day, many people think that the To C network has developed to the extreme, but We have seen the metaverse, and the shadow of the next generation of the Internet has emerged.
The industry is always changing and improving. It is the consistent proposition of our dark horse entrepreneurs to stick to the industry and not change industry easily, and it is also the conclusion we have drawn from our long-term practice.
16. We must believe in digitalization.
For traditional industries and small and medium-sized enterprises, digitalization used to seem far away from us, and that should be the concern of large companies or Internet companies.
But in fact, the new digital infrastructure of the country has penetrated into small and medium-sized enterprises in recent years. We have seen that too many dark horse companies have gained great help through the digitization of the industry and become completely different companies.
For small and medium-sized enterprises and industrial entrepreneurs, digitalization cannot be avoided. It is the thing that can best enhance the competitiveness of enterprises.
The digital water of many small and medium-sized enterprises has already boiled to 90 degrees, and if they continue to boil for a while, the water will boil after a certain threshold.
17. We must believe in the power of persistence.
Persistence is the hardest, sometimes it requires you to be forced to make a lot of sacrifices, a lot of compromises, and a lot of shrinkages. But as long as you persevere, you will usher in new opportunities.
One day entrepreneurship, lifelong entrepreneurship, I hope that those entrepreneurs who have suffered setbacks can rekindle their inner passions and return to the game.