Website traffic entry research: How do visitors find your website? How to Get Millions of Traffic to Your Website?
Here I recommend 26 tips to get huge traffic to your website. Nowadays, the importance of websites to enterprises is no less than that of telephone calls.
However, we found that although many enterprises have their own websites, they do not really use them well, let alone bring benefits to enterprises through websites.
According to our long-term experience in the website-building industry, this phenomenon often occurs in traditional enterprises, which are confused about how to let visitors find their websites.
In fact, we found through research that in the process of initial operation of the website, there is not such a set of data, the proportion of "direct access" is almost zero, and the probability of being accessed through "search engines" is generally More than 60%, or even higher.
Some companies that are good at optimizing their websites can also introduce considerable traffic to their websites through external links in the initial stage of website construction.
With the growth of website operation time, some websites with excellent design and good content can leave a deep impression on people. The proportion of "direct access" traffic entrance gradually increases and exceeds the traffic brought by search engines.
On the other hand, some websites with flat designs and low content values have the situation that the proportion of "other external links" is gradually higher than that of "search engine" traffic entrance. Why is this so?
According to the analysis of our long-term maintenance of a large number of corporate websites, those websites with high-end design and careful maintenance have a very high second-turn rate of visitors, and will also bring other visitors through the relationship effect, and these visits will not pass.
Search engines or other methods indirectly enter the website, but directly enter the access station through the URL that has been saved or the domain name that has been remembered before, which also forms a situation where the ratio of "direct access" traffic is relatively high.
In addition, some websites with poor design, low content value, and unmaintained content will gradually be reduced in weight by search engines, their rankings will be lowered, and even K stations will be gradually reduced, resulting in a gradual decline in the website's "search engine" entry traffic. Occasionally get a small amount of traffic in some backlinks previously posted to other sites. In fact, this kind of website is useless.
Through analysis, we can see that this Google website entrance traffic map does not reflect the traffic situation of all websites. It mainly reflects the traffic data of those websites that are well-functioning, well-designed, excellent in content, and well-optimized.
Therefore, if we want visitors to find and remember our website, we must first have a good website design, and secondly, website construction is not an overnight thing. Enterprises should constantly maintain their website like raising children. It is not difficult to improve corporate profits by operating a website. The key is whether we pay attention to website construction.
Some old tricks still work (like writing new content every day), but some no longer work (submission to search engines is no longer a necessary step), and this time we're going to tell you what to do and what not to do. As you probably already know, it's not easy to drive traffic - it takes hard work, decisions, and physical work.
So, if you're ready, roll up your sleeves and follow these simple 26 steps, and within a year, you'll have millions of traffic to your website to keep you busy.
26 Tips to Get Huge Traffic to Your Website
1. Keyword Research
Before doing anything, use the Keyword Tool (Semrush) to do extensive research to see which keywords/words apply to your site. What keywords are your direct competitors using? Are there some keywords with market potential that you haven't discovered yet? Maybe you can carve out another new frontier?
2. Domain Name & Hosting
If you want your business name to be branded, pick a domain name (Bluehost) that accurately reflects it. Do not use dashes (—), and try not to exceed two two-word combinations.
3. Avoid sandbox testing
Buy your domain name as early as possible after you have identified your keywords and company name. Get the site settings up as soon as possible, but a simple page to tell others who you are, and what you do, and the details of the website will come out immediately. Guaranteed to be Googled and Yahoo! grabbed. (may submit or connect to this site from other sites)
4. Create content
Create 30 pages of authentic, original content for your site. This will give the spider something to appreciate, which will also give you the opportunity to learn more keywords from search engine results.
5. Site Design
6. Page size
The smaller your page size in KB, the better - especially on the home page, optimize those images to make the page load faster. Most people and businesses in the West have fast internet speeds, but in other countries or with mobile phones it may not be. If your site is loading slowly, it may be losing visitors before it even gets to.
Make sure your site follows some usability rules, and remember that people spend more time on other sites, so don't challenge design habits. Do not use PDF files for online reading. Use different colors for visited connections, and use large and small headings. Check out more usability tidbits that will benefit you a lot.
8. Site optimization
Use your chosen keyword (most important) in the title, and try to include it in the title and text. Make sure your page/content is about these keywords. If you're selling gadgets, write about gadgets. Don't just repeat the word gadget in the text.
9. Station connection
Site-wide links are links that are the same on every page. They help newcomers not get lost. Sometimes they are on the left side of the page, sometimes in small blocks at the top. Sometimes they are also at the bottom of the page. Make sure each of your pages has old-fashioned links. I usually put small blocks at the top of the page and text at the bottom. See what works best for you.
Use bold headers. People online often just glance and don't read carefully. So basically, all they can see is the header. If your header isn't eye-catching enough, people may not stick with your content for long. If possible, use keywords in moderation.
Create a sitemap with links to all the pages on the site. Keep updating. It helps spiders get to every page. Put a text link to the sitemap on the main page.
Add a new page every 2~3 days, 200~500 words. The content should be original, do not copy others. The more original, use the more content, the more people will read it, connect to it, and most importantly - come back.
Stay away from over-optimization techniques. Over-optimization refers to unscrupulous ways to improve rankings, using methods that search engines do not agree with, such as keyword stacking, doorway pages, invisible text, etc. For long-term consideration, optimization must be done. Cheat-optimized sites usually seek short-term effects, such as pornography, gambling, and the black market. (Just look at the spam you've received.) These cheat sites are usually just enough for one campaign cycle.
14. Competitive Analysis
Who is competing with you in the market? Go to Yahoo and use "link:" to find out. Like this: link: http://www.nowamagic.net Learn about your competitors and get links to those sites too. Better to replace them!
Submit to 5 groups of directories:
- Dmoz.org and Yahoo (local, like Yahoo.co.uk, Yahoo.ca, etc. if available)
- Find your industry directory and join them. If you have to pay, also see if the price is reasonable.
- Local directory for your country or region.
- any other suitable directory.
- If you're targeting the local market, be sure to include the Yellow Pages. (Because search engines use these lists to run local searches.)
Start a blog about your industry and write a new article at least once a week. Allow visitors to leave comments, or even let them write articles on it themselves. This creates more content and makes people remember to come back to see what's new.
17. External Connections
Just submit your site to the right site and ask them to connect to you, telling them it will benefit their visitors. But don't spend too much time here, if you have good original content, they will find you and connect to you. Remember, if "content is king" then "connection is after". Stay away from reciprocal connections, connection farms, ghost connections, and any other unnatural connection. They won't necessarily hurt you, but Google keeps track of it all: when you get a connection, for how long, who's connecting to your site now, where you live, what you eat for breakfast, etc. . (kind of a joke, but really like that)
Make sure your server has a good statistics program and makes good use of it. If you can't use a good one, pay as much as you can to get one. Without knowing information about your visitors, like who is visiting, where they are coming from, how often, etc., you will be confused as to how to improve your website without these basic tools.
19. Pay Per Click (PPC)
Sign up for Google AdWords and Yahoo Search Marketing. Spend some money on advertising to attract people to your website and also use it to build your brand. PPC will bring regular traffic to your website, and of course, it will give your potential customers more opportunities to learn more. You don't have to be No.1, you don't even have to be No.5...just make sure your ad is on the first page of search results below your keywords, and pay attention to the cost of advertising.
20. Look forward
Stay updated on your market direction. If a new product is coming out next season, write it on the website now. Get a head start, and search engines and linkers will reward you.
Write an article a week and publish it in as many online publications as possible. (Attach the link to your website) Put these articles on your own website as well. Not only will this create a lot of links to your website, but it will also drive people to click on your website, and most importantly, you will be an expert in the eyes of your visitors! They might start searching for your name on your website.
22. Research your traffic
After 30 to 90 days you will have enough website statistics to analyze.
First, run through the data with these questions:
- Where are your visitors from?
- Which search engines do they use?
- What words and phrases do they look for?
- Which pages on your website are visited the most?
- What are the entry pages on your website?
- What about the exit page?
- How do visitors navigate your website?
Distill the results you get and streamline your website:
- Use the most popular pages to encourage visitors to come and create value for you.
- Adjust the browsing path you think is most suitable.
- Find out why they exit from those exit pages.
Then, fine-tune your keyword settings based on the keywords your visitors use. If your target word is "green widgets" and your visitors find you by searching for "green leather widgets," then you should start creating content for "leather widgets."
3-to 4 months after confirming your submission, make sure you are already included in the directory you originally submitted, like Dmoz.org, etc. If not, submit again, or better yet, politely write an email to the editor asking why. Finally, if you find a new directory, if it is worth submitting, don't let it go.
feeds RSS (Really Simple Syndication or Rich Site Summary) is becoming a powerful tool for Internet marketers. You can easily and quickly add new content to your website. The article feed is constantly updated, so you can talk to your visitors (and search engines) about just what they need - fresh content! You can use RSS to promote any new content, such as new pages, articles, blogs, press releases, etc.
25. Press Releases
A press release is a written communication that you submit to a media organization (newspaper, radio, television, magazine), usually to make some newsworthy announcement. You can create press releases for any new articles, company information, or product information. If it's appealing or original enough, the staff of the media agency will include it and write an article about it. Sometimes, your website address may be published in the New York Times and you don't know it yet.
26. Keep Content Fresh
Remember to write a new page every 2-3 days. I'm just mentioning this briefly, but it's probably the most critical point in this entire article. keep writing! Without fresh content, your site will slowly drop in search engines. To stay first, your website must have the fastest, freshest, most engaging original content in your field. Follow these 26 simple steps and I am sure that within a year your website will be a success. You'll get huge traffic in your industry and see your business thrive! So, start writing and write yourself first!