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What is Search Engine Optimization (SEO)?

Textbook Definition:

Search Engine Optimization (SEO) is the process of enhancing a website's visibility in search engines, especially in the organic (unpaid) portion of search results.

And now, here's the layman's understanding:

SEO is the process of optimizing your website, content, and overall data footprint so you can show up higher on search engines like Google, Bing, etc., resulting in more free traffic.

Going a step further...

If you have a business website, you should think that when someone searches for these things on a search engine, you want your website to appear or rank in front of the user's eyes.

For example, if your company offers "SEO training," you'll want that term to show up in search engines whenever someone searches for "SEO or SEO training."

This is where SEO comes in.

Search engine optimization is the process (or magic, so to speak) of making sure your website content is optimized for the term "SEO" so you're more likely to appear in top search engine results when someone searches for that term.